Custom Research for Out-of-Home

Arbitron Custom Research Opportunities

Arbitron Custom Research provides its out-of-home customers with credible information they can use to overcome business challenges and increase their bottom line. Customers’ business issues are analyzed and then a custom study is individually crafted to specifically address their unique concerns.

Custom research services include custom ratings, audience profiles, advertising effectiveness studies, media evaluations and comparative media performance for cross-platform campaigns.

As the Arbitron Portable People Meter™ (PPM™) deploys in local markets, new doors are opened for measuring media exposure outside the home. Arbitron Custom Research will offer new and exclusive PPM-based analysis to a wide variety of clients, including broadcast television, cable and retail (out-of-home).

Which Arbitron Out-of-Home Custom Research Solution is Right for You?

Want to measure the consumer’s perception of your digital signage?

Our Control Test Study measures the effectiveness of your digital signage in the environment.

Need to know the impact and return on investment of out-of-home media?

Our Pre & Post Study compares consumer awareness of your brand before and after the campaign.

Need to justify the value of digital advertising over static out-of-home advertising?

Our Visibility Adjustment Index Study answers the question “why pay more for digital?” with this custom study, which shows the impact of one piece of inventory in one environment against the other.

Want to prove the value of out-of-home advertising over other traditional media?

Our Cross Platform Comparison Study will help you to compare the effectiveness of out-of-home advertising as it relates to traditional media (radio, television, etc.)

How many? How frequent? And, who are they?

Our Audience Estimates and Composition Study is a reach and frequency study that will show how many different people are exposed to your media and how often. It also incorporates demographic information.

Don’t See What You Need? Call Us and We’ll Design a Custom Study for You

Arbitron has the capability to perform virtually any type of custom research ranging from media effectiveness studies to usage and attitude studies. We also offer a variety of custom training opportunities.

For more information about how Arbitron Custom Research can help solve your customer’s business challenge, call Ben Crawford at 212-887-1316.

Visit Arbitron Custom Research to learn more.

Portable People Meter™ and PPM™ are marks of Arbitron Inc.