Persons 12+
Average Weekly Audience
July 2006
Geography: United States (50 States)
Monday-Friday 6AM-7PM |
Monday-Sunday 6AM-Midnight |
|||
Cume Persons |
Average Quarter-Hour Persons |
Cume Persons |
Average Quarter-Hour Persons |
|
America Online's AOL Radio Network |
961,500 |
300,500 |
1,484,300 |
183,700 |
Clear Channel Online Music and Radio |
696,000 |
124,700 |
866,300 |
72,000 |
ESPN Radio* |
114,300 |
5,200 |
147,200 |
3,100 |
Live365 |
483,300 |
101,300 |
675,300 |
57,800 |
Microsoft’s MSN Radio and WindowsMedia.com |
579,400 |
143,500 |
777,000 |
80,500 |
Yahoo Music/LAUNCHcast |
1,497,800 |
332,200 |
2,264,200 |
199,300 |
TOTAL: All Six Networks |
4,312,479 |
1,004,169 |
6,188,334 |
595,239 |
Total RLR Radio Network* |
4,198,200 |
998,900 |
6,041,100 |
592,100 |
Note: Cume is defined as the number of different people who listen during a given daypart. Cume audience estimates for individual networks should not be added, because people who listen to more than one network will be counted twice. The reported audience for the total of the four networks is an unduplicated estimate of the number of different people who listened to one or more of the networks for a minimum of five minutes during the week.
*The Ronning Lipset Radio (RLR) Network is comprised of Yahoo Music, American Online’s AOL Radio Network, Microsoft’s MSN Radio and WindowsMedia.com, Live365 and Clear Channel Online Music.
The comScore Arbitron Online Radio Ratings service is based on a subset of approximately 200,000 U.S. participants within the comScore global consumer panel. Using proprietary and patent-pending technology, comScore passively and continuously captures the online behavior of these panelists, including online radio listening behavior. Subscribers receive Average Quarter-Hour and Cume audience estimates for 38 demographics and 15 standard broadcast dayparts. Each month, Arbitron publishes the average weekly audience for Persons 12+, Monday-Friday 6AM-7PM and Monday-Sunday 6AM-Midnight on its Web site www.arbitron.com.
Arbitron represents the comScore Arbitron Online Radio Ratings service. For more information, contact Diane Williams diane.williams@arbitron.com or Bill Rose bill.rose@arbitron.com.