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Musicmatch Artist Match Ranks As Top Individual Web Channel According To Arbitron's MeasureCast Ratings 12.05.02

NEW YORK, December 5, 2002 - MUSICMATCH's Artist Match was the top ranked individual Web channel with 305,849 hours of Total Time Spent Listening (TTSL) for the week of November 18, according to Arbitron's MeasureCast Ratings.

Virgin Radio ranked number two with 269,578 hours of TTSL, also called Aggregate Tuning Hours (ATH). TTSL or ATH is the sum total of hours tuned by listeners to a given station or network.

Clear Channel Worldwide was the top ranked Web radio network with 1,455,859 hours of TTSL. MUSICMATCH, Inc. was ranked number two with 1,245,968 hours of tuning.

Internet Radio Listening Index
Arbitron's MeasureCast Internet Radio Listening Index rose (4.0 percent) during the week of November 18. Since January, the total time spent listening to online stations measured by Arbitron's MeasureCast Ratings grew 177 percent. The index is a representation of the trend in the total time spent listening to a spectrum of online radio stations.

Demographic Highlights for the Week of Nov. 18 - Nov. 24

• The peak listening day was Wednesday, Nov. 20, with 21 percent of the week's online listening.
• 63 percent of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time.
• 14 percent of the week's total listening took place during the weekend.
• 86 percent of the measured listeners were between the ages of 18 and 54.
• 70 percent of listeners were men; 30 percent were women.
• In the U.S., 33 percent of listeners resided in the South; 30 percent in the West; 19 percent in the Northeast and 18 percent in the Midwest.
  
  

Top 10 Internet Radio Networks (Nov. 18 - Nov. 24)

The Arbitron MeasureCast Weekly Top 25 (Nov. 18 - Nov. 24)

Notes:

1. TTSL (Total Time Spent Listening) sometimes referred to as Aggregate Tuning Hours (ATH) is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses and other variables during the reported time period.
   
   

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

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