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Three Classic Rock Stations Rank Within Top 50 in the Arbitron Internet Broadcast Ratings 10.02.03

NEW YORK, October 2, 2003 – Three Classic Rock Stations, AOL Classic Rock, Virgin Radio Classic Rock and MUSICMATCH Classic Rock were ranked within the top 50 in the Arbitron Internet Broadcast Ratings for the week of September 15.

AOL Classic Rock ranked number nine with 232,425 hours of Total Time Spent Listening (TTSL), the sum total of hours tuned by listeners to a given station or network. Virgin Radio Classic Rock ranked number 21 with 131,175 hours of TTSL. MUSICMATCH Classic Rock ranked number 37 with 79,632 hours of TTSL.

MUSICMATCH Artist Match was the top non-commercial Internet Broadcast Station with 704,892 hours of TTSL. AOL Top Country ranked as the highest commercial Internet Broadcast Station with 310,551 hours of TTSL.

AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters with 6,660,202 and 3,834,259 hours of TTSL, respectively. MUSICMATCH was the top-ranked non-commercial Internet Broadcaster, with 1,990,783 hours of TTSL. The Adsertion Network was the top sales network with 1,990,783 hours of TTSL.

The top Content Delivery Networks (CDN) for the week of September 15 were Live365 and StreamGuys with 2,444,023 and 508,821 TTSL, respectively. The Total Time Spent Listening for these Content Delivery Networks is the sum of all tuning to stations streamed by the CDN including commercial and non-commercial stations.

Demographic Highlights for the Week of September 15 – September 21

• The peak listening day was Wednesday, September 17, with 19 percent of the week’s online listening.
• 77 percent of weekly online listening took place between 5AM and 5PM Pacific time.
• 12 percent of the week’s total listening took place during the weekend.
• 84 percent of the measured listeners were between the ages of 18 and 54.
• 69 percent of listeners were men; 31 percent were women.
• In the U.S., 34 percent of listeners resided in the South; 30 percent in the West; 19 percent in the Northeast; and 17 percent in the Midwest.

Internet Broadcasters and Sales Networks Weekly Top 15 (Sept 15 – Sept 21)

Arbitron Internet Broadcast Stations Weekly Top 50 (Sept 15 – Sept 21)

Notes:

1. TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses and other variables during the reported time period.
3. The ratings may not reflect all tuning for the measured stations or channels since Arbitron may have received incomplete or unusable server data.
4. As Arbitron Internet Broadcast Ratings (powered by MeasureCast technology) transitions to a subscription-only service, some stations previously reported in the ratings have elected not to subscribe to the service and will no longer be included.
5. The 128K MP3 and all Ogg streams for Virgin Radio/1215 AM & 105.8 FM are not currently measured by Arbitron Internet Broadcast Ratings.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

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