Back Back to Newsroom

Two Stations from Virgin Radio Rank Within the Top 25 Internet Radio Stations in Arbitron Internet Broadcast Ratings 07.10.03

NEW YORK, July 10, 2003 – Two stations from Virgin Radio – Virgin Radio and Virgin Radio Classic Rock – were ranked in the top 25 Internet radio stations for the week of June 23, according to Arbitron Internet Broadcast Ratings.

Virgin Radio was ranked the number two Internet radio station with 319,091 hours of Total Time Spent Listening (TTSL), the sum total of hours tuned by listeners to a given station or network. Virgin Radio Classic Rock was ranked number 19 with 131,108 hours of TTSL.

MUSICMATCH Artist Match was ranked the number one Internet radio station with 477,208 hours of TTSL. AOL TopPop was ranked number three with 256,184 hours of TTSL.

America Online®’s Radio@ Network – which encompasses Radio@AOL, Radio@AOL for Broadband, Radio@Netscape and Spinner.com – was ranked the number one Internet Broadcast Network with 5,662,124 hours of TTSL. Live365 was ranked number two with 2,550,242 hours of TTSL. MUSICMATCH was ranked number three with 1,552,657 hours of TTSL. Due to technical difficulties, LAUNCH, the music destination on Yahoo!, was not included in this week’s ratings An updated Internet Broadcast Network Ranker including LAUNCH will be available on the Arbitron website when LAUNCH's ratings have been compiled. View updated ranker.

Demographic Highlights for the Week of June 23 – June 29

• The peak listening days was Tuesday, June 24, with 20 percent of the week’s online listening each day.
• 74 percent of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time.
• 12 percent of the week’s total listening took place during the weekend.
• 87 percent of the measured listeners were between the ages of 18 and 54.
• 71 percent of listeners were men; 29 percent were women.
• In the U.S., 33 percent of listeners resided in the South; 31 percent in the West; 19 percent in the Northeast; and 17 percent in the Midwest.
  

Top 10 Internet Broadcast Networks (June 23 – June 29)

Arbitron Internet Broadcast Weekly Top 25 (June 23 – June 29)

Notes:

1. TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses and other variables during the reported time period.
3. The ratings may not reflect all tuning for the measured stations or channels since Arbitron may have received incomplete or unusable server data.
4. As Arbitron Internet Broadcast Ratings (powered by MeasureCast technology) transitions to a subscription-only service, some stations previously reported in the ratings have elected not to subscribe to the service and will no longer be included.
5. The 128K MP3 and all Ogg streams for Virgin Radio/1215 AM & 105.8 FM are not currently measured by Arbitron Internet Broadcast Ratings.
   

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

# # #

All names are the property of their respective owners.

Back
All Press Releases