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StreamAudio Claims Top Network Rating Spot in Arbitron MeasureCast Ratings 03.06.03

NEW YORK, March 6, 2003 - StreamAudio was ranked the number one Internet Broadcast network with 1,326,802 hours of Total Time Spent Listening (TTSL) - the sum total of hours tuned by listeners to a given station or network - for the week of February 17 according to the Arbitron MeasureCast Ratings.

MUSICMATCH was ranked the number two Internet Broadcast network with 1,287,571 hours of TTSL. Clear Channel Worldwide was ranked number three with 1,122,429 hours of TTSL.

MUSICMATCH Artist Match was ranked as the number one individual Internet radio station with 306,154 hours of TTSL. radioioEclectic was ranked number two with 287,033 hours of TTSL. Virgin Radio was ranked number three with 252,793 hours of TTSL.

Demographic Highlights for the Week of Feb. 17 - Feb. 23

• The peak listening day was Tuesday, February 18 with 21 percent of the week's online listening.
• 67 percent of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time.
• 13 percent of the week's total listening took place during the weekend.
• 85 percent of the measured listeners were between the ages of 18 and 54.
• 71 percent of listeners were men; 29 percent were women.
• In the U.S., 33 percent of listeners resided in the South; 29 percent in the West; 19 percent in the Northeast; and 19 percent in the Midwest.
  
  

Top 10 Internet Radio Networks (Feb. 17 - Feb. 23)

The Arbitron MeasureCast Weekly Top 25 (Feb. 17 - Feb. 23)

Notes:

1. TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses and other variables during the reported time period.
3. In November 2002, Arbitron acquired a license to MeasureCast's streaming measurement technology and related assets. Some channels that had previously been reported by Arbitron before the acquisition may not appear in the current Arbitron's MeasureCast Ratings. Arbitron is currently working on reporting some of these properties and we hope to include them in the future.
4. Internet Radio Inc. is not reported in this week's ratings due to server communication issues.
5. The Live365 - Top 25 network represents the audience to the sum of twenty five of Live365's biggest stations. Arbitron measured the top 25 out of Live365's thousands of stations. Arbitron is currently working with Live365 to report the balance of its stations.
6. Due to a change in Content Delivery Networks, Arbitron has incomplete data for WLS-AM/890 (Chicago) between February 10th through 19th.
7. The 128K stream for Virgin Radio/1215 AM & 105.8 FM is not currently measured by Arbitron MeasureCast Ratings.
   
   

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

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