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People Who Stream Each Week Buy Significantly More CDs Than Most Americans According To Latest Arbitron/Edison Media Research Study
Residential Broadband Adoption Doubles in 18 Months. 08.19.02
Register for a live webcast on Thursday, September 5 at 12:00 Noon EDT.
NEW YORK, August 19, 2002 - Weekly "Streamies" - people who have watched or listened to streaming media online in the past week - bought more than one and a half times the number of compact discs (CDs) in the past year than the average American, according to a new study by Arbitron Inc. (NYSE:ARB) and Edison Media Research.
The study, "Internet 9: The Media and Entertainment World of Online Consumers," found that weekly Streamies bought 21 CDs in the past year, compared to the average American, who bought 13 CDs.
"While some in the record industry have viewed streaming as a threat, this research indicates that Streamies are a very lucrative group of record buyers," said Bill Rose, vice president and general manager, Arbitron Webcast Services, Arbitron Inc.
The study also found that residential broadband adoption has doubled in just under 18 months. Those with a cable modem or DSL Internet connection at home jumped from 12 percent in January 2001 to 28 percent in July 2002.
These and other new findings from the study will be presented during a live webcast on Thursday, September 5 at 12:00 Noon EDT. Those interested in viewing the free webcast can register at www.arbitron.com or www.edisonresearch.com.
Other issues addressed in the study are:
The findings reported here are based on a July 2002 survey consisting of 2,511
telephone interviews with a randomly selected national sample of Arbitron's
Spring 2002 radio diary keepers. Since 1998, Arbitron and Edison Media Research
have conducted nine groundbreaking studies of the Internet and streaming media,
one every six months.
Edison Media Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Media Research has been cited by Advertising Age as the fastest growing company among their list of Top 100 market research companies in their past five annual listings. Edison Media Research works with many of the largest radio ownership groups, including Entercom, ABC Radio, Infinity, Emmis Communications and Westwood One, and also conducts strategic and perceptual research for a broad array of companies including AOL/Time Warner, CNN, Yahoo!, CBS, The Golf Channel, Court TV, Maverick Records, The Cleveland Cavaliers, Princeton University, Northwestern University, Sony Music, The Blackstone Group, Time-Life Music and the Voice of America. Edison Media Research also conducts research for successful radio stations in South America, Africa, Asia, Canada and Europe. All of Edison Media Research's industry studies can be found on the company's Web site at www.edisonresearch.com and can be downloaded free of charge.
Register for a live webcast on Thursday, September 5 at 12:00 Noon EDT.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.
Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with VNU Media Measurement &
Information, Arbitron also provides media and marketing research services to
the broadcast television, magazine, newspaper, outdoor and online industries.
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