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Clear Channel Worldwide Joins Arbitron's Webcast Ratings As February's Number Two Webcast Network
International Station Jazz FM UK Debuts as Second Ranked
Channel. 03.12.02
NEW YORK, March 12, 2002 - Arbitron Inc. (NYSE: ARB) today announced that Clear Channel Worldwide debuted as the second most listened to webcast network in Arbitron's February Webcast Ratings with 3,483,700 aggregate tuning hours (ATH), the sum total of all hours that listeners tune to a given channel or combination of channels.
For the sixth consecutive month, Live365 maintained its number one spot in the February Arbitron network ratings with 6,148,800 ATH. ChainCast Networks/StreamAudio ranked number three with 2,073,800 ATH. Webcast networks are defined as radio station owners that stream their content online or companies that aggregate online audio programming. Webcast networks are ranked according to their total monthly ATH.
February Channel Ratings
United Kingdom-based Jazz FM UK joined Arbitron's February Webcast Ratings and
ranked number two with 826,200 ATH. Virgin UK remained the top ranked channel
with 893,500 ATH. Classical Station KING-FM ranked third with 535,500 ATH. Clear
Channel Worldwide placed 19 of its properties within Arbitron's top 75 channels
in February.
Background and Methodology
The rankings included in the February 2002 Arbitron Webcast RatingsSM are based on those stations and channels that have provided Arbitron with access to their server data. The ratings may not reflect all tuning for the measured stations or channels, since Arbitron may have received incomplete or unusable server data.
Arbitron Webcast Ratings debuted with October 1999 data as the world's first streaming media ratings service. Arbitron Webcast Ratings provides ratings for streamed media because webcasters need objective, third-party audience measurement to demonstrate the value of their audiences to agencies and advertisers. Arbitron Webcast Ratings is a server-side measurement, which captures tuning to participating streamed media channels by compiling a near census of Internet tuning sessions.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.
Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 750 full-time employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.
(Webcast Channel and Network Ratings lists to follow).
Arbitron Webcast Ratings is a service mark of Arbitron Inc. All other names are the property of their respective owners.
This press release is available on the Arbitron Web site at www.arbitron.com
and the KCSA Web site at www.kcsa.com.
You may register to receive Arbitron's future press releases or to download
a complete Digital Investor Kit™ including press releases, regulatory filings
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icon at www.kcsa.com.
Arbitron Webcast Network Ratings Report 
February 2002 - Top 10
| Rank | Network |
ATH
|
|
| 1 | Live 365 |
6,148,800
|
|
| 2 | Clear Channel Worldwide |
3,483,700
|
|
| 3 | ChainCast/StreamAudio |
2,073,800
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|
| 4 | SMG PLC (Virgin Radio New Media)* |
1,251,100
|
|
| 5 | Public Interactive |
853,600
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| 6 | Classic Radio, Inc. |
535,500
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| 7 | Entercom Communications |
491,500
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| 8 | New York Times |
352,300
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| 9 | MEDIAmazing* |
343,400
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| 10 | ABC Radio |
341,700
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*Arbitron has been informed that this channel/station had reporting difficulties or only partial data was given during the reported period. Please contact the webcaster for further information.
Arbitron Webcast Channel Ratings Report
February 2002 - Top 25
| Channel | URL (Corporate Affiliate) | Format | ATH |
| 1 Virgin Radio* | www.virginradio.co.uk (SMG plc) | Hot Adult Contemporary | 893,500 |
| 2 Jazz FM UK | www.jazzfm.com (Clear Channel Worldwide) | Jazz | 826,200 |
| 3 KING-FM | www.king.org (Classic Radio, Inc.) | Classical | 535,500 |
| 4 WQXR-FM | www.wqxr.com (New York Times) | Classical | 352,300 |
| 5 MEDIAmazing* | www.mediaamazing.com (MEDIAmazing) | Variety | 343,400 |
| 6 Ministry of Sound | www.ministryofsound.com (Ministry of Sound) | Electronica | 282,700 |
| 7 KNAC.com Pure Rock | www.knac.com (KNAC.COM) | Album Oriented Rock | 258,800 |
| 8 KPLU – Jazz | www.kplu.org (Pacific Lutheran University) | Jazz | 258,200 |
| 9 Radio Margaritaville | www.radiomargaritaville.com (Radio Margaritaville, LLC) | Adult Contemporary | 248,900 |
| 10 CFNY-FM | www.edge102.com (Corus Entertainment) | New Rock | 247,800 |
| 11 WEEI-AM | www.weei.com (Entercom Communications) | All Sports | 205,600 |
| 12 ClubRadioMix | www.clubradiomix.com (ClubRadioMix Cybermedia) | Spanish Contemporary | 204,900 |
| 13 Virgin Radio Classic Rock* | www.virginradio.co.uk (SMG plc) | Classic Rock | 140,400 |
| 14 WHTZ-FM | www.z100.com (Clear Channel Worldwide) | Contemporary Hit Radio | 140,000 |
| 15 Killer Oldies | www.killeroldies.com (Royal Programs, Inc.) | Oldies | 132,700 |
| 16 CKRY-FM | www.country105.com (Corus Entertainment) | Country | 131,300 |
| 17 WBUR-FM | www.wbur.com (Public Interactive) | News Talk Information | 131,000 |
| 18 KCRW – Simulcast | www.kcrw.org (KCRW/Santa Monica College) | Variety | 106,700 |
| 19 Tom Joyner Morning Show | www.tomjoyner.com (ABC Radio Networks) | Talk/Personality | 104,200 |
| 20 KYSR-FM | www.star987.com (Clear Channel Worldwide) | Modern Adult Contemporary | 94,600 |
| 21 KBCO-FM | www.kbco.com (Clear Channel Worldwide) | Album Adult Alternative | 90,000 |
| 22 WNYC | www.wnyc.org (WNYC Radio) | Variety | 86,400 |
| 23 Live365 – victorsdivas | www.live365.com (Live365) | Rhythm & Blues | 78,300 |
| 24 The Groove | www.catchthegroove.com (SMG plc) | Urban Oldies | 76,400 |
| 25 KFI-AM | www.kfi640.com (Clear Channel Worldwide) | News Talk Information | 76,300 |
*Arbitron has been informed that this channel/station had reporting difficulties or only partial data was given during the reported period. Please contact the webcaster for further information.
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