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Arbitron Promotes Stacie De Armas To Director Of Hispanic Marketing
Services 01.13.03
NEW YORK, January 13, 2003 - Arbitron Inc. (NYSE: ARB) has promoted Stacie de Armas, 28, to director of Hispanic Marketing Services.
As the director of Hispanic Marketing Services, Ms. de Armas offers her expertise to agencies and advertisers interested in developing multi-cultural marketing and advertising campaigns. She is responsible for developing and maintaining relationships with advertisers and advertising agencies targeting the Hispanic market.
Most recently, Ms. de Armas held the position of senior account manager with Arbitron's Advertising/Agency Services, working predominantly on key Hispanic advertiser/agency accounts. Prior to Arbitron, Ms. de Armas was a media analyst and broadcast buyer for the general and Hispanic markets at McCann-Erickson in Los Angeles.
Ms. de Armas served as the president of the Media Research Council of Los Angeles from January 2001 to June 2002 and remains an active member. She is also a member of the American Women in Television and Radio and the Advertising Club of Los Angeles. Ms. de Armas is fluent in Spanish.
Ms. de Armas attended California State Polytechnic University. Ms. de Armas is fluent in Spanish.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.
Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with VNU Media Measurement &
Information, Arbitron also provides media and marketing research services to
the broadcast television, magazine, newspaper, outdoor and online industries.
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of their respective owners.
This press release is available on the Arbitron Web site at www.arbitron.com
and the KCSA Web site at www.kcsa.com.
