RADAR PC 2010: Software for RADAR® Network Radio Audience Information

RADAR PC 2010 software allows both radio networks and advertisers to tap into RADAR data and leverage the real power of network radio audiences. This easy-to-use, customizable tool provides:

• Access to 126 Age/Sex Categories, 63 Socioeconomic Groups and 49 Dayparts
• The only optimizer designed specifically for network radio (SOS Optimizer)
• Easy data export directly into other programs

With PC 2010 software, you can:

• Profile national radio audiences
• Profile network radio audiences
• Create custom electronic ratings books
• Estimate reach and frequency for rotation plans
• Estimate reach and frequency for broadcast schedules
• Combine Network reach and frequency with other media (PDF)
• Evaluate network radio delivery for each Top 100 individual DMAs (PDF)
• Optimize network radio advertising plans

Get tips and tricks on PC 2010 in our RADAR Tips Newsletter

RADAR® is a registered trademark of Arbitron Inc.
Last updated: 5.8.08