RADAR® Software Suite: Software for RADAR Network Radio Audience Information

RADAR Software Suite allows both radio networks and advertisers to tap into RADAR data and leverage the real power of network radio audiences. This easy-to-use, customizable tool provides:

• Access to 126 Age/Sex Categories, 109 Socioeconomic Groups and 98 Dayparts
• The only optimizer designed specifically for network radio (SOS Optimizer)
• Easy data export directly into other programs

With RADAR Software Suite, you can:

• Profile national radio audiences
• Profile network radio audiences
• Create custom electronic ratings books
• Estimate reach and frequency for rotation plans
• Estimate reach and frequency for broadcast schedules
• Evaluate network radio delivery for each of the 210 individual DMAs
• Optimize network radio advertising plans

RADAR® is a registered trademark of Arbitron Inc.
Last updated: 3.23.09