See the unique profile of every RADAR-measured radio network below:
Download RADAR network profiles as a PDF file
| ABC Advantage Network | |
Target Audience: |
Adults 18-49 |
Description: |
ABC Advantage Network includes high-rated, music-intensive FM radio stations in major Top 25 markets. The network has a lineup of stations targeting young adults, with formats ranging from Hot AC to Country. Advantage is a unit-based network, with :60-second units the standard length. This provides interesting creative options for advertisers. This young adult audience includes many professionals and affluent consumers. |
| ABC Daytime Direction Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC Daytime Direction Network has one of network radio’s most extensive affiliate lineups and delivers one of the largest audiences, with average ratings exceeding many prime-time TV programs. Commercials clear middays, the fastest growing daypart in radio. Top affiliates include WABC, WGN and WBAP. Daytime Direction is a smart choice for advertisers looking for broad reach. |
| ABC Female Connection | |
Target Audience: |
Women 18-49 |
Description: |
ABC Female Connection skews female and delivers a high RADAR female audience index. The lineup consists of Urban Contemporary and AC/CHR/Top40 formats. Female Connection has a strong A county skew and is attractive to a wide range of advertisers. |
| ABC FM Connection Network | |
Target Audience: |
Adults 18-49 |
Description: |
ABC FM Connection is one of the few dominant, full-inventory RADAR networks targeting Young Adults. This provides advertisers with flexible scheduling options. Formats include Urban, Spanish and Rock stations. Average ratings exceed many cable TV networks. FM Connection has excellent top market coverage and is a smart choice for advertisers targeting young families. |
| ABC Hispanic Advantage Network | |
Target Audience: |
Hispanic Adults 18-49 |
Description: |
ABC Hispanic Advantage is the first RADAR-measured network targeting Hispanics. The network consists of a group of highly rated Spanish-language radio stations in major markets like Los Angeles, New York, Miami, Houston and Chicago. ABC Hispanic Advantage is dayparted to reach Hispanic audiences throughout the day with their favorite music formats - Mexican Regional and Spanish Contemporary. The network is unit based, with :60-second units standard. |
| ABC Hispanic Select Network | |
Target Audience: |
Hispanic Adults 18-49 |
Description: |
ABC Hispanic Select appeals to the fastest growing segment of the population. The network consists of a group of highly rated Spanish-language radio stations with a variety of popular music formats in the top Hispanic DMA’s including Los Angeles, New York, Miami, Houston and Chicago. |
| ABC Hot FM Network | |
Target Audience: |
Adults 18-49 |
Description: |
ABC Hot FM Network provides affiliate stations with customized production packages for Classic Rock, AOR, Oldies and Country stations. Packages include stagers, bumpers, ID beds and sound effects. Hot FM boasts strong national coverage and an impressive station lineup. |
| ABC Information Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC Information Network is a lineup of adult-oriented stations, including News/Talk and Country. ABC provides affiliate stations with a full menu of programming services, including hourly newscasts, crisis coverage, sports and entertainment features. The audience includes upscale professionals and is concentrated in Top 25 markets. |
| ABC Morning News Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC Morning News Network delivers one of RADAR’s largest audiences, with average ratings competitive with network TV. Most of the commercials clear within ABC News Radio feeds at the top and bottom of the hour during morning drive. This is a high-impact and sales-responsive commercial environment. Formats include News/Talk and Country. |
| ABC Music Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC Music Network is a full-service 24/7 satellite music network. ABC Music provides stations with turnkey, high-quality entertainment programming. The network features 10 different music formats, including Scott Shannon’s True Oldies and The Touch (Urban AC). |
| ABC News/Talk Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC News/Talk Network is a complete production library for News and News/Talk stations across the country. Elements include stagers, bumpers, promo beds, music beds, sound effects, etc. The network has an impressive station lineup and the audience is concentrated in Top 25 markets. It is an ideal vehicle to reach upscale professionals and business decision makers. |
| ABC Prime Access Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC Prime Access delivers one of network radio’s largest audiences and highest ratings. Affiliate stations have access to ABC News Radio's full menu of news, information and entertainment features. Formats include News/Talk, Urban and Country. Prime Access has a strong A county skew. |
| ABC Prime Reach Network | |
Target Audience: |
Adults 25-54 |
Description: |
ABC Prime Reach is one of the largest full-inventory RADAR networks and traditionally one of the most prominent. The network includes a mix of News/Talk, Urban and Country stations. Affiliates have access to ABC News Radio's full menu of news, information and entertainment features. The network’s audience of affluent listeners makes it highly attractive to advertisers. |
| ABC Urban Advantage Network | |
Target Audience: |
Black/African American Adults 18-49 |
Description: |
ABC Urban Advantage Network is an impressive lineup of urban-oriented stations concentrated in the Top 25 markets, and delivering one of RADAR's largest African-American audiences. Average ratings and audience delivery exceed most other urban media alternatives. The network is an ideal choice for advertisers with multicultural and other urban outreach programs. The network is unit based, with :60-second units standard. Primary formats include Urban Contemporary and Adult Urban. |
| ABC Young Adult Network | |
Target Audience: |
Adults 18-34 |
Description: |
ABC Young Adult is one of RADAR’s youngest-skewing networks. ABC provides affiliate stations with customized production packages for a wide range of formats including Urban, Spanish, CHR and Rock. Packages include stagers, bumpers, ID beds and sound effects. The network delivers strong Young Adult ratings. |
| American Urban Pinnacle Network | |
Target Audience: |
African-American Adults 18-49 |
Description: |
Broadcasts 100+ news and sports reports covering major national and international stories, delivered daily via satellite to affiliates in the U.S. during the highest-listening time periods. Its primary formats include Urban Contemporary and Adult Urban Contemporary. American Urban Pinnacle Network provides 90 percent coverage of the African-American market. |
| American Urban Renaissance Network | |
Target Audience: |
African-American Adults 25-54 |
Description: |
Broadcasts 175+ news and entertainment feature programs, delivered daily via satellite to stations across the country. American Urban Renaissance Network provides 85 percent coverage of the African-American market. It broadcasts news, White House and sports reports, information features, entertainment programs, plus the only national Urban four-hour, nightly talk show. Its primary formats include Adult Urban Contemporary, Urban Contemporary and Gospel. |
| STRZ Weekend Entertainment Network | |
Target Audience: |
Adults 18-49 |
Description: |
A variety of weekend entertainment programming targeted to the following urban formats: Urban Contemporary, Adult Urban Contemporary, Gospel and Blues. Includes Russ Parr Weekend, American Blues Network and the Bobby Jones Gospel Countdown. STRZ Weekend Entertainment Network provides 91 percent coverage of the African-American market. |
| CMN Prestige | |
Target Audience: |
Adults 25-54 (Female Skew) |
Description: |
CMN Prestige provides advertisers high-ranked stations, targeting listeners in the Top 10 and Top 25 markets. Main formats include AC, Jazz, Rock and Urban. |
| CMN Prestige II | |
Target Audience: |
Adults 25-54 |
Description: |
CMN Prestige provides advertisers high-ranked stations, targeting listeners in the Top 10 and Top 25 markets. Main formats include AC, Oldies and Rock. |
| Dial Global Adult Power Network | |
Target Audience: |
Adults 25-54 and 18-49 |
Description: |
Dial Global’s Adult Power Radio Network delivers upscale Adults 25-54 and 18-49 in major markets across the country. Over 900 stations comprise the network that provides nearly 100% national coverage. Built upon the solid audience track record of TWC in combination with Dial Global’s TM inventory, the network offers advertisers an excellent platform to reach its huge consumer base. Affiliates carry a variety of programming and services, most notably the highly recognized service from The Weather Channel. |
| Dial Global Complete FM Network | |
Target Audience: |
Adults 18-49 |
Description: |
The Complete FM Network consists of more than 1,000 affiliates playing all of today’s popular music formats. These affiliates utilize one of the nation’s most comprehensive prep services, “The Complete Sheet,” and the daily Web site content and interactive tools of Triton Radio Network’s MJI Interactive Services. The network consistently delivers Adults 18-49 (18-34/male skew) and can be day specific, containing 14 units per week Monday through Sunday. |
| Dial Global Contemporary Network | |
Target Audience: |
Adults 18-49 |
Description: |
The Contemporary Network consists of more than 800 affiliates playing today’s most popular music formats. These affiliates utilize the production and prep services of Highly Valued Imaging Services and Production Libraries and Dial Global Programming and consistently deliver Adults 18-49. This network can be day specific and contains 14 units per week Monday through Sunday. |
| Dial Global Digital 24/7 Network | |
Target Audience: |
Adults 25-54 |
Description: |
Composed of ten formats: Bright AC, Adult Standards, Mainstream Country, Kool Gold, Adult Rock & Roll, Hot Country, Hits Now, KPIG, JACK-FM and SAM. Digital 24/7 Network features live spots, billboards, contests, disc jockeys and promotional opportunities unique to network radio. This network offers daypartable inventory on over 400 affiliates. |
| Dial Global Female Perspective Network | |
Target Audience: |
Women 25-54 and 18-49 |
Description: |
Dial Global’s Female Perspective Network reaches the highly coveted Women 25-54 and 18-49 demographics in the top markets across the U.S. With more than 500 affiliated stations, this highly targeted network offers advertisers a large female consumer base. Providing nearly 100% U.S. coverage, programming and services are designed to reach active, responsive female consumers. |
| Dial Global News & Information Network | |
Target Audience: |
Adults 25-54 |
Description: |
The News & Information Network consists of more than 600 affiliates airing all of today’s most popular formats. Stations use the most prominent Talk Production and Prep services from MJI Interactive and Dial Global Programming. The network contains major Metro affiliates and consistently delivers Adults 25-54. This network can be day specific and contains 10 units of inventory Monday through Friday. |
| Premiere Diamond | |
Target Audience: |
Adults 18-49 |
Description: |
Offers top-market delivery through Clear Channel affiliates. Boasts a strong lineup with a male skew. Dominant CHR, Rock and News/Talk formats target young listeners. |
| Premiere Diamond Plus | |
Target Audience: |
Adults 18-49 |
Description: |
National advertising platform consisting of :15 live reads or prerecorded spots. Offers top-market delivery through Clear Channel affiliates. Boasts a strong lineup with a male skew. Dominant CHR, Rock and Urban formats target young listeners. Adds additional access to Premiere Diamond’s top-ranked stations. |
| Premiere Emerald | |
Target Audience: |
Adults 18-49 |
Description: |
Young adults-targeted network comprising Clear Channel-owned and -operated top-ranked stations in major markets. Attracts younger listeners with CHR and Rock formats. Delivers a balanced distribution of men and women. |
| Premiere Emerald Plus | |
Target Audience: |
Adults 18-49 |
Description: |
National advertising platform consisting of :15 live reads or prerecorded spots. Young adults-targeted network comprises Clear Channel-owned and -operated top-ranked stations in major markets. Attracts younger listeners with CHR, Rock and Urban formats. Delivers a balanced distribution of men and women. Adds additional access to Premiere Emerald’s top-ranked stations. |
| Premiere Evening Adult | |
Target Audience: |
Adults 25-54 |
Description: |
Reaches adults in the evening as they are winding down and relaxing. Provides even distribution of men and women and access to the top markets. Even distribution of all adult demos with an extensive affiliate list for truly national reach. |
| Premiere Evening Youth | |
Target Audience: |
Adults 18-34 |
Description: |
CHR/Dance, Rock and Urban affiliates reach young people during their primary leisure time in the evening. Provides even distribution of men and women and access to young adults in the top markets. |
| Premiere Female Focus Network | |
Target Audience: |
Women 25-54 |
Description: |
Comprises Adult Contemporary stations/programming (e.g., Delilah) that offers a strong composition of female listeners. |
| Premiere FOX News Network | |
Target Audience: |
Adults 25-54 |
Description: |
General-interest news, with commercials in top-of-the-hour newscasts. Dedicated national and international news coverage, including breaking news and crisis alerts. Day- and daypart-specific commercial placement Monday-Friday 6AM-7PM. |
| Premiere Male Focus Network | |
Target Audience: |
Men 18-49 |
Description: |
Dominant Rock-oriented network that attracts young male listeners. |
| Premiere Mediabase Female | |
Target Audience: |
Women 18-49 |
Description: |
A valuable music programming tool offered to stations nationally in exchange for network inventory. Target affiliate: female-oriented. Advertisers get access to multiple FM Metro affiliates that deliver the primarily female audience. Dominant formats: AC, CHR/Dance, Country and Urban/R&B. Day specific. |
| Premiere Morning Drive | |
Target Audience: |
Adults 35-64 |
Description: |
Features highly rated morning drive personalities. Extensive affiliate list includes top-ranked News/Talk stations as well as Rock, AC and CHR affiliates from across the country. |
| Premiere Pearl | |
Target Audience: |
Women 25-54 and Women 18-49 |
Description: |
Consists primarily of Clear Channel-owned and -operated FM stations that deliver the popular formats to reach women in the 18-49 and 25-54 age groups. Delivers top-market AC and Country affiliates. |
| Premiere Pearl Plus | |
Target Audience: |
Women 25-54 and Women 18-49 |
Description: |
National advertising platform consisting of :15 live reads or prerecorded spots. Consists of Clear Channel-owned and -operated FM stations that deliver the popular formats to reach women in the 18-49 and 25-54 age groups. Adds additional access to Premiere Pearl’s top-ranked stations. |
| Premiere Ruby | |
Target
Audience: |
Adults 25-54 |
Description: |
Extensive affiliate list provides truly national access and balanced distribution of Adult demos. Offers top-ranked stations in dominant News/Talk and Country formats. |
| Premiere Sapphire | |
Target Audience: |
Men 25-54 |
Description: |
Male-targeted network with a top-market presence in the Top 25 DMAs and enhanced Top 10 and Top 25 market coverage. Stations provided are primarily Clear Channel-owned and -operated. Provides access to Men 25-54, Men 35-64 and upper-income households. |
| Premiere Sapphire Plus | |
Target Audience: |
Men 25-54 |
Description: |
National advertising platform consisting of :15 live reads or prerecorded spots. Male-targeted network with a top-market presence. Stations provided through Clear Channel-owned and -operated stations. Adds additional access to Premiere Sapphire’s top-ranked stations. |
| Premiere Urban | |
Target Audience: |
African-American Adults 25-49 |
Description: |
Strong Urban stations offer the opportunity to reach African-Americans on a national scale. Consists of top-ranked Urban stations in major markets. Primarily comprises Clear Channel- or Cumulus-owned stations. |
| USRN Impact Network | |
Target Audience: |
Adults 18-49 |
Description: |
The USRN Impact Network consists of approximately 900 affiliates designed to deliver Top stations in Major markets and offers copy-split capabilities. Our reach includes every major format in the radio landscape and delivers listeners loyal to those formats. This network can be day specific and delivers 2 :30s or 1 :60 unit per day, Monday-Sunday. |
| Westwood One CBS News Day | |
Target Audience: |
Adults 25-54 |
Description: |
A high-quality, news-intensive environment that reaches the business professional on the go when they need their news most. CBS News Day airs within CBS and CNN newscasts and their associated news environment. It is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment. |
| Westwood One CBS News Network | |
Target Audience: |
Adults 25-54 |
Description: |
Exclusively built on affiliates that air the CBS and CNN news feeds, the CBS News Network is where business professionals turn for the best in news coverage. The CBS News Network is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment. |
| Westwood One CBS News Weekend | |
Target Audience: |
Adults 25-54 |
Description: |
Exclusively built on affiliates that air the CBS and CNN news feeds, CBS News Weekend captures adult consumers seeking out news on their own time. CBS News Weekend is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment. |
| Westwood One FM Day | |
Target Audience: |
Adults 18-49 |
Description: |
Targeting the next generation of adult listeners, FM Day is an FM music-based network offering copy-split capabilities and day and daypart scheduling within radio’s prime listening hours. |
| Westwood One FM Weekday | |
Target Audience: |
Adults 18-49 |
Description: |
Targeting the next generation of adult listeners, FM Weekday is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the workweek. |
| Westwood One FM Weekend | |
Target Audience: |
Adults 18-49 |
Description: |
Targeting the next generation of adult listeners, FM Weekend is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the weekend. |
| Westwood One Traffic Sponsorship I | |
Target Audience: |
Women 25-54 |
Description: |
Skewing female, the Traffic Sponsorship I 10-second network reaches radio’s most attentive audience, the morning drive listener, providing regional copy splits with tremendous major market delivery. Each :10 spot consists of a 30-word live read embedded within traffic and information reports. |
| Westwood One Traffic Sponsorship II | |
Target Audience: |
Men 25-54 |
Description: |
Skewing male, the Traffic Sponsorship II :10 network reaches radio’s most attentive audience, the morning drive listener, providing regional copy splits with tremendous major market delivery. Each :10 spot consists of a 30-word live read embedded within traffic and information reports. |
| Westwood One WFM Day | |
Target Audience: |
Women 25-54 |
Description: |
Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations. WFM Day offers copy-split capabilities and day and daypart scheduling within radio’s prime listening hours. |
| Westwood One WFM Weekday | |
Target Audience: |
Women 25-54 |
Description: |
Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, WFM Weekday offers copy-split capabilities and day and daypart scheduling. |
| Westwood One WFM Weekend | |
Target Audience: |
Women 25-54 |
Description: |
Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations. WFM Weekend offers copy-split capabilities and day and daypart scheduling throughout the weekend. |
| Westwood One WON I | |
Target Audience: |
Adults 25-54 |
Description: |
WON I is a broad reach, weekday network providing total U.S. coverage across a wide variety of formats in all Top 50 markets. WON Networks are day specific, allowing advertisers greater targeting flexibility. The network is heard on more than 1,300 radio stations nationwide. |
| Westwood One WON II | |
Target Audience: |
Adults 25-54 |
Description: |
WON II is a broad reach, weekend network providing total U.S. coverage across a wide variety of formats in all Top 50 markets. WON Networks are day specific, allowing advertisers greater targeting flexibility. The network is heard on more than 1,200 radio stations nationwide. |
| Westwood One WON III | |
Target Audience: |
Adults 25-54 |
Description: |
WON III is a broad reach, full-week network providing total U.S. coverage across a wide variety of formats in all Top 50 markets. WON Networks are day specific, allowing advertisers greater targeting flexibility. The network is heard on more than 1,000 radio stations nationwide. |
Note: Network descriptions are provided to Arbitron by the networks themselves. Arbitron does not verify or endorse any of these statements.
RADAR® is a registered trademark of Arbitron Inc. DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc. Media Rating Council® and the “double checkmark” logo are registered trademarks of the Media Rating Council.
Last updated: 6.23.08