See the unique profile of every RADAR-measured radio network below:
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Target Audience: Adults 18-54
Description: Broadcasts 100+ news and sports reports covering major national and international stories, delivered daily via satellite to affiliates in the U.S. during the highest-listening time periods. Its primary formats include Urban Contemporary and Adult Urban Contemporary. American Urban Pinnacle Network provides 88 percent coverage of the African-American market.
Target Audience: Adults 25-54
Description: Broadcasts 175+ news and entertainment feature programs, delivered daily via satellite to stations across the country. American Urban Renaissance Network provides 90 percent coverage of the African-American market. It broadcasts news, White House and sports reports, information features, entertainment programs, plus the only national Urban three-hour nightly talk show. Its primary formats include Adult Urban Contemporary, Urban Contemporary and Gospel.
Target Audience: Adults 18-54
Description: A variety of weekend entertainment programming targeted to the following urban formats: Urban Contemporary, Adult Urban Contemporary and Gospel and Blues. Programming includes Russ Parr Weekend, American Blues Network and the Bobby Jones Gospel Countdown. STRZ Weekend Entertainment Network provides 91 percent coverage of the African-American market.
Target Audience: Adults 18-49
Description: Advantage Network includes high-rated, music-intensive FM radio stations in major Top 25 markets. The network has a lineup of stations targeting young adults, with formats ranging from Hot AC to Country. Advantage is a unit-based network, with :60-second units the standard length. This provides interesting creative options for advertisers. This young adult audience includes many professionals and affluent consumers.
Target Audience: Women 18-49
Description: Female Connection skews female and delivers a high RADAR female audience index. The lineup consists of Urban Contemporary and AC/CHR/Top 40 formats. Female Connection has a strong A-county skew and is attractive to a wide range of advertisers.
Target Audience: Adults 18-49
Description: FM Connection is one of the few dominant, full-inventory RADAR networks targeting Young Adults. This provides advertisers with flexible scheduling options. Formats include Urban, Spanish and Rock stations. Average ratings exceed many cable TV networks. FM Connection has excellent top market coverage and is a smart choice for advertisers targeting young families.
Target Audience: Hispanic Adults 18-49
Description: Hispanic Advantage is the first RADAR-measured network targeting Hispanics. The network consists of a group of highly rated Spanish-language radio stations in major markets such as Los Angeles, New York, Miami, Houston and Chicago. Hispanic Advantage is dayparted to reach Hispanic audiences throughout the day with their favorite music formats—Mexican Regional and Spanish Contemporary. The network is unit based, with :60-second units standard.
Target Audience: Hispanic Adults 18-49
Description: Hispanic Select appeals to the fastest-growing segment of the population. The network consists of a group of highly rated Spanish-language radio stations with a variety of popular music formats in the top Hispanic DMA®s, including Los Angeles, New York, Miami, Houston and Chicago.
Target Audience: Adults 18-49
Description: Hot FM Network provides affiliate stations with customized production packages for Classic Rock, AOR, Oldies and Country stations. Packages include stagers, bumpers, ID beds and sound effects. Hot FM boasts strong national coverage and an impressive station lineup.
Target Audience: Adults 25-54
Description: Information Network is a lineup of adult-oriented stations, including News/Talk and Country. ABC News Radio provides affiliate stations with a full menu of programming services, including hourly newscasts, crisis coverage and sports and entertainment features. The audience includes upscale professionals and is concentrated in Top 25 markets.
Target Audience: Adults 25-54
Description: Music Network is a full-service 24/7 satellite music network. Music provides stations with turnkey, high-quality entertainment programming. The network features 9 different music formats, including Scott Shannon’s True Oldies and The Touch (Urban AC).
Target Audience: Adults 25-54
Description: News/Talk Network is a complete production library for News and News/Talk stations across the country. Elements include stagers, bumpers, promo beds, music beds, sound effects, etc. The network has an impressive station lineup and the audience is concentrated in Top 25 markets. It is an ideal vehicle to reach upscale professionals and business decision-makers.
Target Audience: Adults 25-54
Description: Prime Access delivers one of network radio’s largest audiences and highest ratings. Affiliate stations have access to ABC News Radio’s full menu of news, information and entertainment features. Formats include News/Talk, Urban and Country. Prime Access has a strong A-county skew.
Target Audience: Adults 25-54
Description: Prime Reach is one of the largest full inventory RADAR networks and traditionally one of the most prominent. The network includes a mix of News/Talk, Urban and Country stations. Affiliates have access to ABC News Radio’s full menu of news, information and entertainment features. The network’s audience of affluent listeners makes it highly attractive to advertisers.
Target Audience: Black/African American Adults 18-49
Description: Urban Advantage Network is an impressive lineup of urban-oriented stations concentrated in the Top 25 market, and delivers one of RADAR’s largest African-American audiences. Average ratings and audience delivery exceed most other urban media alternatives. The network is an ideal choice for advertisers with multicultural and other urban outreach programs. The network is unit based, with :60-second units standard. Primary formats include Urban Contemporary and Adult Urban.
Target Audience: Adults 18-34
Description: Young Adult is one of RADAR’s youngest-skewing networks. It provides affiliate stations with customized production packages for a wide range of formats, including Urban, Spanish, CHR and Rock. Packages include stagers, bumpers, ID beds and sound effects. The network delivers strong Young Adult ratings.
Target Audience: Adults 25-54
Description: CMN Prestige provides advertisers high-ranked stations, targeting listeners in the Top 10 and Top 25 markets. Main formats include AC, Jazz, Rock and Urban.
Target Audience: Adults 25-54
Description: CMN Prestige provides advertisers high-ranked stations, targeting listeners in the Top 10 and Top 25 markets. Main formats include AC, Oldies and Rock.
Target Audience: Adults 25-54 and 18-49
Description: Dial Global’s Adult Power Radio Network delivers upscale Adults 25-54 and 18-49 in major markets across the country. Providing nearly 100% national coverage, Adult Power is broadcast on over 1,000 stations in 188 markets and 50 of the top 50 DMAs.
Target Audience: Adults 18-49
Description: The Complete FM Network consists of more than 1,300 affiliates playing all of today’s popular music formats. These affiliates utilize one of the nation’s most comprehensive prep services, “The Complete Sheet,” and the daily Web site content and interactive tools from Triton Radio Networks. The network consistently delivers Adults 18-49 (18-34/male skew) and can be day specific, containing 14 units per week Monday through Sunday.
Target Audience: Adults 18-49 and 25-54
Description: The Contemporary Network consists of more than 1,400 affiliates playing today’s most popular music formats. These affiliates utilize the production and prep services of Highly Valued Imaging Services and Production Libraries and Dial Global Programming and consistently deliver Adults 18-49 and 25-54. This network can be day specific and contains 14 units per week Monday through Sunday.
Target Audience: Adults 25-54
Description: Composed of 15 formats: Adult Contemporary, Adult Standards, Classic Hits, Classic Rock, Classic Country, Drive FX, Hot Country, Mainstream Country, True Country, Hits Now, Hot AC, Jack–FM, Kool Gold, KPIG and SAM. This network offers daypartable inventory on more than 1,600 affiliates.
Target Audience: Women 25-54 and 18-49
Description: Dial Global’s Female Perspective Network reaches the highly coveted Women 25-54 and 18-49 demographics in the top markets across the U.S. With more than 600 affiliated stations, this highly targeted network offers advertisers a large female consumer base. Providing nearly 100% U.S. coverage, programming and services are designed to reach active, responsive female consumers
Target Audience: Adults 25-54
Description: Dial Global Music & Entertainment has over 1,200 unique affiliates that penetrate 193 DMA markets, which include 25 of the top 25 and 50 of the top 50 markets. The network delivers with Dial Global’s popular country and female-targeted programming, which targets the Adult 25-54 demo.
Target Audience: Adults 18-49
Description: Offers top-market delivery through Clear Channel affiliates. Boasts a strong lineup with a male skew. Dominant CHR, Rock and News/Talk formats target young listeners.
Target Audience: Adults 18-49
Description: National advertising platform consisting of :15 live reads or prerecorded spots. Offers top-market delivery through Clear Channel affiliates. Boasts a strong lineup with a male skew. Dominant CHR, Rock and Urban formats target young listeners. Adds additional access to Premiere Diamond’s top-ranked stations.
Target Audience: Adults 18-49
Description: Young adults-targeted network comprising Clear Channel-owned and -operated top-ranked stations in major markets. Attracts younger listeners with CHR and Rock formats. Delivers a balanced distribution of men and women.
Target Audience: Adults 18-49
Description: National advertising platform consisting of :15 live reads or prerecorded spots. Young adults-targeted network comprises Clear Channel-owned and -operated top-ranked stations in major markets. Attracts younger listeners with CHR, Rock and Urban formats. Delivers a balanced distribution of men and women. Adds additional access to Premiere Emerald’s top-ranked stations.
Target Audience: Adults 25-54
Description: Reaches adults in the evening as they are winding down and relaxing. Provides even distribution of men and women and access to the top markets. Even distribution of all adult demos with an extensive affiliate list for truly national reach.
Target Audience: Adults 18-34
Description: CHR/Dance, Rock and Urban affiliates reach young people during their primary leisure time in the evening. Provides even distribution of men and women and access to young adults in the top markets.
Target Audience: Women 25-54
Description: Comprises Adult Contemporary stations/programming (e.g., Delilah) that offers a strong composition of female listeners.
Target Audience: Adults 25-54
Description: General-interest news, with commercials in top-of-the-hour newscasts. Dedicated national and international news coverage, including breaking news and crisis alerts. Day- and daypart-specific commercial placement Monday-Friday 6am-7pm.
Target Audience: Men 18-49
Description: Dominant Rock-oriented network that attracts young male listeners.
Target Audience: Women 18-49
Description: A valuable music programming tool offered to stations nationally in exchange for network inventory. Target affiliate: female-oriented. Advertisers get access to multiple FM Metro affiliates that deliver the primarily female audience. Dominant formats: AC, CHR/Dance, Country and Urban/R&B. Day specific.
Target Audience: Women 25-54
Description: A Female-oriented network that delivers top AC, Urban, and Country stations. Modern Women brings top market coverage and delivers strong ratings to a nationwide audience.
Target Audience: Adults 35-64
Description: Features highly rated morning drive personalities. Extensive affiliate list includes top-ranked News/Talk stations as well as Rock, AC and CHR affiliates from across the country.
Target Audience: Women 25-54 and Women 18-49
Description: Consists primarily of Clear Channel-owned and -operated FM stations that deliver the popular formats to reach women in the 18-49 and 25-54 age groups. Delivers top-market AC and Country affiliates.
Target Audience: Women 25-54 and Women 18-49
Description: National advertising platform consisting of :15 live reads or prerecorded spots. Consists of Clear Channel-owned and -operated FM stations that deliver the popular formats to reach women in the 18-49 and 25-54 age groups. Adds additional access to Premiere Pearl’s top-ranked stations.
Target Audience: Adults 25-54
Description: Extensive affiliate list provides truly national access and balanced distribution of Adult demos. Offers top-ranked stations in dominant News/Talk and Country formats.
Target Audience: Men 25-54
Description: Male-targeted network with a top-market presence in the Top 25 DMAs and enhanced Top 10 and Top 25 market coverage. Stations provided are primarily Clear Channel-owned and -operated. Provides access to Men 25-54, Men 35-64 and upper-income households.
Target Audience: Men 25-54
Description: National advertising platform consisting of :15 live reads or prerecorded spots. Male-targeted network with a top-market presence. Stations provided through Clear Channel-owned and -operated stations. Adds additional access to Premiere Sapphire’s top-ranked stations.
Target Audience: Men 25-54
Description: A blend of information and music stations. Today’s Men is the network of today’s sophisticated male. Delivers great coverage in A/B counties and has strong ratings across any male demographic.
Target Audience: African-American Adults 25-49
Description: Strong Urban stations offer the opportunity to reach African-Americans on a national scale. Consists of top-ranked Urban stations in major markets. Primarily comprises Clear Channel- or Cumulus-owned stations.
Target Audience: Adults 18-49
Description: The USRN Impact Network consists of approximately 900 affiliates designed to deliver top stations in major markets and offers copy-split capabilities. Our reach includes every major format in the radio landscape and delivers listeners loyal to those formats. This network can be day specific and delivers two :30s or one :60 unit per day, Monday- Sunday.
Target Audience: Adults 18-49
Description: Targeting the next generation of adult listeners, FM Day is an FM music-based network offering copy-split capabilities and day and daypart scheduling within radio’s prime listening hours.
Target Audience: Adults 18-49
Description: Targeting the next generation of adult listeners, FM Weekday is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the workweek.
Target Audience: Adults 18-49
Description: Targeting the next generation of adult listeners, FM Weekend is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the weekend.
Target Audience: Adults 25-54
Description: A new consumer-focused network offering a variety of formats and stations that have massive reach against an adult audience.
Target Audience: Adults 25-54
Description: A high-quality, news-intensive environment that reaches business professionals on the go when they need their news most. Westwood One News Day airs within CBS and CNN newscasts and their associated news environment. It is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment.
Target Audience: Adults 25-54
Description: Exclusively built on affiliates that air the CBS and CNN news feeds, the Westwood One News Weekday is where business professionals turn for the best in news coverage. The Westwood One News Weekday is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment.
Target Audience: Adults 25-54
Description: Exclusively built on affiliates that air the CBS and CNN news feeds, Westwood One News Weekend captures adult consumers seeking out news on their own time. Westwood One News Weekend is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment.
Target Audience: Adults 25-54
Description: Not at work, but still listening…running errands…making major purchases. The WWI Weekend Network reaches consumers while they are consuming.
Target Audience: Women 25-54
Description: From active moms to busy professionals, radio stations in the WW1 Women Network are part of the female lifestyle.
Target Audience: Women 25-54
Description: Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations. WFM Day offers copy-split capabilities and day and daypart scheduling within radio’s prime listening hours.
Target Audience: Women 25-54
Description: Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, WFM Weekday offers copy-split capabilities and day and daypart scheduling.
Target Audience: Women 25-54
Description: Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations. WFM Weekend offers copy-split capabilities and day and daypart scheduling throughout the weekend.
Note: Network descriptions are provided to Arbitron by the networks themselves. Arbitron does not verify or endorse any of these statements.
RADAR® is a registered trademark of Arbitron Inc. DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.
Last updated: 12.14.09
