See the unique profile of every RADAR-measured radio network below:
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American Urban Radio Networks
Glenn Bryant (412) 456-4036
960 Penn Avenue, Pittsburgh, PA 15222
Barry Feldman (212) 883-2115
432 Park Avenue South, 14th Floor
New York, NY 10016
Target Audience: Adults 18-54
Description: A variety of weekday entertainment programming targeted to the following urban formats: Urban Contemporary and Adult Urban Contemporary. American Urban Elite Network provides 66 percent coverage of the African-American market.
Target Audience: Adults 18-54
Description: Broadcasts 100+ news and sports reports covering major national and international stories, delivered daily via satellite to affiliates in the U.S. during the highest-listening time periods. Its primary formats include Urban Contemporary and Adult Urban Contemporary. American Urban Pinnacle Network provides 88 percent coverage of the African-American market.
Target Audience: Adults 25-54
Description: Broadcasts 175+ news and entertainment feature programs, delivered daily via satellite to stations across the country. American Urban Renaissance Network provides 78 percent coverage of the African-American market. It broadcasts news, White House and sports reports, information features, entertainment programs, plus the only national Urban three-hour nightly talk show. Its primary formats include Adult Urban Contemporary, Urban Contemporary and Gospel.
Target Audience: Adults 18-54
Description: A variety of weekend entertainment programming targeted to the following urban formats: Urban Contemporary, Adult Urban Contemporary and Gospel and Blues. Programming includes Russ Parr Weekend, American Blues Network and the Bobby Jones Gospel Countdown. STRZ Weekend Entertainment Network provides 91 percent coverage of the African-American market.
Crystal Media Networks
Pamela Foster (212) 922-1601 x226
1515 Broadway, 11th Floor
New York, New York 10036
Target Audience: Adults 25-54
Description: CMN Prestige AMD provides advertisers high-ranked stations, targeting listeners in the Top 10 and Top 25 markets during the highly sought after morning drive daypart.
Target Audience: Adults 25-54
Description: CMN Prestige PMD provides advertisers high-ranked stations, targeting listeners in the Top 10 and Top 25 markets during the highly sought after afternoon drive daypart.
Target Audience: Adults 25-54
Description: CMN Radio Social provides excellent top market delivery as well as a strong overall U.S. coverage, a balanced audience of men and women and targets A25-54.
Cumulus Media
Martha Luszcz (212) 735-1718
261 Madison Avenue, 3rd Floor
New York, New York 10016
Target Audience: Women 18-49
Description: Contemporary FM includes high-rated, music-intensive FM stations targeting Young Women and Young Adults 18-34 and 18-49. The dominant formats on the lineup are CHR/Top 40, AC and Urban. The audience includes both Singles and Young Families and is highly attractive to many advertisers.
Target Audience: Women 25-54
Description: Family FM targets Middle American families on music-intensive Urban, Country and AC stations. The network delivers a strong rating against both Women and Adults 25-54 and is a smart choice for a wide variety of mainstream advertisers.
Target Audience: Women 18-49
Description: Female Connection is one of the few RADAR networks delivering a relatively high female audience composition. The lineup consists of Urban Contemporary and AC/CHR/Top 40 formats. Female Connection has a strong A county skew and is attractive to advertisers targeting Working Women.
Target Audience: Adults 18-49
Description: FM Connection is one of the few dominant, full-inventory RADAR networks targeting Young Adults. This provides advertisers with flexible scheduling options. Formats include Urban, Country, Rock and Classic Rock stations. Average ratings exceed many cable TV networks. FM Connection has excellent top market coverage and is a smart choice for advertisers targeting young families.
Target Audience: Hispanic Adults 18-49
Description: Hispanic Select appeals to advertisers targeting the fastest-growing segment of the population. The network consists of a group of highly rated Spanish-language radio stations with a variety of popular music formats in the top Hispanic markets.
Target Audience: Adults 25-54
Description: Information Network is a lineup of adult-oriented stations, with News/Talk stations the dominant format. ABC News Radio provides affiliate stations with a full menu of programming services including hourly newscasts, crisis coverage and sports and entertainment features. The audience includes upscale professionals with disposable income.
Target Audience: Hispanic Adults 18-49
Description: Metro Latino targets active young Hispanic adults in fast-growing Metro markets. The network delivers a strong index in the Top 25 Hispanic DMAs. The network consists of a group of highly rated Spanish-language radio stations with a variety of popular music formats.
Target Audience: Adults 25-54
Description: Prime Access delivers a strong rating against most adult demos. The lineup is dominated by News/Talk and Sports formats; affiliate stations have access to ABC News Radio’s full menu of news, information and entertainment features. Prime Access has a desirable A county and Top 10 market skew. The network’s audience of affluent listeners makes it highly attractive to many advertisers.
Target Audience: Adults 25-54
Description: Prime Reach is one of the largest full inventory RADAR networks and traditionally one of the most prominent. Inventory availability provides advertisers with scheduling flexibility. The lineup is dominated by News/Talk and Sports formats; affiliate stations have access to ABC News Radio’s full menu of news, information and entertainment features. The network’s audience of affluent listeners makes it highly attractive to many advertisers.
Target Audience: Black/African American Adults 18-49
Description: Urban Advantage Network is an impressive lineup of Urban format stations concentrated in the Top 25 markets, and delivers one of RADAR’s largest African-American audiences. Average ratings and audience delivery exceed many other urban media alternatives. The network is an ideal choice for advertisers with multicultural and other urban outreach programs.
Dial Global Inc.
Paul Bronstein (212) 419-2897
Jay Green
(212) 419-2901
220 West 42nd Street, 14th Floor
New York, New York 10036
Target Audience: Adults 25-54 and 18-49
Description: DG’s Adult Power Radio Network delivers upscale Adults 25-54 and 18-49 in major markets across the country. Providing nearly 100% national coverage, Adult Power is broadcast on over 1,200 stations in 198 markets and 50 of the top 50 DMAs.
Target Audience: Adults 25-54
Description: A new consumer-focused network offering a variety of formats and stations that have massive reach against an adult audience.
Target Audience: Adults 18-49
Description: The Complete FM Network consists of more than 1,500 affiliates playing all of today’s popular music formats. These affiliates utilize one of the nation’s most comprehensive prep services, “The Complete Sheet,” and the daily Web site content and interactive tools from Triton Radio Networks. The network consistently delivers Adults 18-49 (18-34/male skew) and can be day specific, containing 14 units per week Monday through Sunday.
Target Audience: Adults 18-49 and 25-54
Description: The Contemporary Network consists of more than 1,500 affiliates playing today’s most popular music formats. These affiliates utilize the production and prep services of Highly Valued Imaging Services and Production Libraries and DG Programming and consistently deliver Adults 18-49 and 25-54. This network can be day specific and contains 14 units per week Monday through Sunday.
Target Audience: Adults 25-54
Description: Composed of 15 formats: Adult Contemporary, Adult Standards, Classic Hits, Classic Rock, Classic Country, Drive FX, Hot Country, Mainstream Country, True Country, Hits Now, Hot AC, Jack–FM, Kool Gold, KPIG and SAM. This network offers daypartable inventory on more than 1,500 affiliates.
Target Audience: Women 25-54 and 18-49
Description: DG’s Female Perspective Network reaches the highly coveted Women 25-54 and 18-49 demographics in the top markets across the U.S. With more than 700 affiliated stations, this highly targeted network offers advertisers a large female consumer base. Providing nearly 100% U.S. coverage, programming and services are designed to reach active, responsive female consumers.
Target Audience: Adults 18-49
Description: Targeting the next generation of adult listeners, FM Day is an FM music-based network offering copy-split capabilities and day and daypart scheduling within radio’s prime listening hours.
Target Audience: Adults 18-49
Description: Targeting the next generation of adult listeners, FM Weekday is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the workweek.
Target Audience: Adults 18-49
Description: Targeting the next generation of adult listeners, FM Weekend is an FM music-based network offering copy-split capabilities and day and daypart scheduling throughout the weekend.
Target Audience: Adults 25-54
Description: Dial Global Music & Entertainment has over 1,000 unique affiliates that penetrate 186 DMA markets, which include 25 of the top 25 and 48 of the top 50 markets. The network delivers with Dial Global’s popular country and female-targeted programming, which targets the Adult 25-54 demo.
Target Audience: Adults 25-54
Description: A high-quality, news-intensive environment that reaches business professionals on the go when they need their news most. DG News Day airs within CBS and CNN newscasts and their associated news environment. It is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment.
Target Audience: Adults 25-54
Description: Exclusively built on affiliates that air the CBS and CNN news feeds, DG News Weekday is where business professionals turn for the best in news coverage. DG News Weekday is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment.
Target Audience: Adults 25-54
Description: Exclusively built on affiliates that air the CBS and CNN news feeds, DG News Weekend captures adult consumers seeking out news on their own time. DG News Weekend is available by day and daypart, giving advertisers the targeting flexibility they need to reach their core audience in a strong top-market environment.
Target Audience: Adults 25-54
Description: Not at work, but still listening…running errands…making major purchases. The DG Weekend Network reaches consumers while they are consuming.
Target Audience: Women 25-54
Description: Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, WFM Day offers copy-split capabilities and day and daypart scheduling within radio’s prime listening hours.
Target Audience: Women 25-54
Description: Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, WFM Weekday offers copy-split capabilities and day and daypart scheduling.
Target Audience: Women 25-54
Description: Reaching key female consumers through a vast array of top AC, CHR, Country, Oldies and Urban stations, WFM Weekend offers copy-split capabilities and day and daypart scheduling throughout the weekend.
1Dial Global merged with Westwood One under the Dial Global name. Because this change occurred late in the production cycle for the release of the RADAR 111 estimates, the names of the former Westwood One networks in the RADAR software and some related materials do not reflect this change.
2Formerly Westwood One
Premiere Radio Networks
Len Klatt (818) 461-5119
15260 Ventura Boulevard, 3rd Floor
Sherman Oaks, California 91403
Target Audience: Adults 25-54
Description: Reaches adults during the day while at work or on the go. Provides even distribution of men and women and access to the top markets. Even distribution of all adult demos with an extensive affiliate list for truly national reach.
Target Audience: Adults 18-34
Description: CHR, AC, and Urban affiliates reach young people during the day. Provides even distribution of men and women and access to young adults in the top markets.
Target Audience: Adults 25-54
Description: Reaches adults in the evening as they are winding down and relaxing. Provides even distribution of men and women and access to the top markets. Even distribution of all adult demos with an extensive affiliate list for truly national reach.
Target Audience: Adults 18-34
Description: CHR/Dance, Rock and Urban affiliates reach young people during their primary leisure time in the evening. Provides even distribution of men and women and access to young adults in the top markets.
Target Audience: Women 18-49
Description: A valuable music programming tool offered to stations nationally in exchange for network inventory. Target affiliate: female-oriented. Advertisers get access to multiple FM Metro affiliates that deliver the primarily female audience. Dominant formats: AC, CHR/Dance and Country. Day specific.
Target Audience: Women 25-54
Description: Comprises Adult Contemporary stations/programming (e.g., Delilah) that offers a strong composition of female listeners.
Target Audience: Adults 25-54
Description: General-interest news, with commercials in top-of-the-hour newscasts. Dedicated national and international news coverage, including breaking news and crisis alerts. Day- and daypart-specific commercial placement Monday-Friday 6am-7pm.
Target Audience: Men 25-54
Description: Delivers Men who are Enlightened, Current, Knowledgeable, Involved, Passionate and Socially Active. Features highly rated morning drive personalities. Extensive affiliate list includes top-ranked News/Talk stations as well as Sports and Country affiliates from across the country.
Target Audience: Women 25-54
Description: A Female-oriented network that delivers top AC, Urban and Country stations. Modern Women brings top market coverage and delivers strong ratings to a nationwide audience.
Target Audience: Men 25-54
Description: Male-targeted network with a top-market presence delivering professional, educated, leaders, decision makers and risk takers. Stations provided are primarily Clear Channel-owned and -operated. Provides access to Men 25-54, Men 35-64 and upper-income households.
Target Audience: Men 25-54
Description: Male-targeted network with a top-market presence delivering professional, educated, leaders, decision makers and risk takers. Stations provided through Clear Channel-owned and -operated stations. Adds additional access to Premiere Money and Smart’s top-ranked stations.
Target Audience: Adults 18-49
Description: Targets A18-49 who are Imaginative, Parents, Families, African-Americans, Media Absorbers, Loyal Viewers and Entertainment Junkies. Extensive affiliate list provides truly national access and balanced distribution of Adult demos. Offers top-ranked stations in dominant News/Talk, Rock and Country formats.
Target Audience: Women 25-54
Description: Features Moms who are Caretakers, CEOs of the Household, family oriented, decision makers, multi-taskers and chic. Consists primarily of Clear Channel-owned and -operated FM stations that deliver the popular formats to reach women in the 18-49 and 25-54 age groups. Delivers top-market AC and Country affiliates.
Target Audience: Women 25-54 and Women 18-49
Description: Features Moms who are Caretakers, CEOs of the Household, family oriented, decision makers, multi-taskers and chic. National advertising platform consisting of :15 live reads or prerecorded spots. Consists of Clear Channel-owned and -operated FM stations that deliver the popular formats to reach women in the 18-49 and 25-54 age groups. Adds additional access to Premiere Super Mom’s top-ranked stations.
Target Audience: Men 25-54
Description: A blend of information and music stations. Today’s Men is the network of today’s sophisticated male. Delivers great coverage in A/B counties and has strong ratings across any male demographic.
Target Audience: Adults 18-49
Description: Attracts Adults 18-49 who are Commuters, Young Professionals and Trendsetters. Offers top-market delivery through Clear Channel affiliates. Boasts a strong lineup with a male skew. Dominant CHR, Rock and News/Talk formats target young listeners.
Target Audience: Adults 18-49
Description: Attracts Adults 18-49 who are Commuters, Young Professionals, and Trendsetters. National advertising platform consisting of :15 live reads or prerecorded spots. Offers top-market delivery through Clear Channel affiliates. Boasts a strong lineup with a male skew. Dominant CHR, Rock and News/Talk formats target young listeners. Adds additional access to Premiere Top Market’s top-ranked stations.
Target Audience: African-American Adults 25-49
Description: Strong Urban stations offer the opportunity to reach African-Americans on a national scale. Consists of top-ranked Urban stations in major markets. Primarily comprises Clear Channel-owned stations.
Target Audience: Adults 18-49
Description: Young adults-targeted network for Trendsetters, Trailblazers, Tech Savvy, N-Gen (Net Generation) and Social Innovators. Comprising Clear Channel-owned and -operated top-ranked stations in major markets. Attracts younger listeners with CHR and Rock formats. Delivers a balanced distribution of men and women.
Target Audience: Adults 18-49
Description: National advertising platform consisting of :15 live reads or prerecorded spots. Young adults-targeted network for Trendsetters, Trailblazers, Tech Savvy, N-Gen (Net Generation) and Social Innovators. Comprises Clear Channel-owned and -operated top-ranked stations in major markets. Attracts younger listeners with CHR, Rock and Urban formats. Delivers a balanced distribution of men and women. Adds additional access to Premiere Young Influencer’s top-ranked stations.
United Stations Radio Networks
Susan Moore (212) 536-3630
1065 Avenue of the Americas, 3rd Floor
New York, New York 10018
Target Audience: Adults 18-49
Description: The USRN Impact Network consists of approximately 900 affiliates designed to deliver top stations in major markets and offers copy-split capabilities. Our reach includes every major format in the radio landscape and delivers listeners loyal to those formats. This network can be day specific and delivers two :30s or one :60 unit per day, Monday-Sunday.
Note: Network descriptions are provided to Arbitron by the networks themselves. Arbitron does not verify or endorse any of these statements.
RADAR® is a registered trademark of Arbitron Inc.
Last updated: 9.19.11
