Arbitron is dedicated to making the RADAR service—long known as the "gold standard" for network radio audience measurement—increasingly valuable to networks, agencies and advertisers. Since acquiring RADAR, Arbitron has made significant enhancements to the service on a continuing basis.
RADAR 84-98 Enhancements Highlights This time line highlights some of the major improvements that have occurred.
RADAR 84-98 Enhancements Summary This document details a comprehensive list of the changes and improvements that have occurred.
RADAR® is a registered mark of Arbitron Inc.
Last updated: 9.23.08