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RADAR® 108 Network Rankings by Key Demos—Average Audience

RADAR 108—March 2011 Network Rankings By Adults 18-49
RADAR 108—March 2011 Network Rankings By Adults 25-54

RADAR 108—March 2011 Network Rankings By Adults 18-49
 Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 135,070 (000)

RADAR-Rated Network Rank Number of Units Average Audience (000) Average Rating (%)
Dial Global Contemporary Network xb 1 14 4,547 3.4
Dial Global Complete FM Network xb 2 14 4,438 3.3
Dial Global Adult Power xb 3 14 3,171 2.3
Premiere Modern Women Network xb 4 14 2,666 2.0
Premiere Today's Men Network xb 5 14 2,534 1.9
Dial Global Female Perspective xb 6 14 2,532 1.9
Premiere Young Influencers:15 Network xb 7 14 2,496 1.8
Citadel Media Family FM xb 8 10 2,493 1.8
Westwood One Adults Network xb 9 10 2,427 1.8
United Stations Impact Network xb 10 14 2,406 1.8
Premiere Informed Network xb 11 10 2,257 1.7
Dial Global Music & Entertainment xb 12 10 2,149 1.6
Premiere Daytime Youth Network xb 13 7 2,119 1.6
Premiere Super Moms Network 14 28 2,112 1.6
Premiere Young Influencers Network 15 28 2,048 1.5
CMN Prestige PMD xb 16 10 1,910 1.4
Premiere Prime Time Network 17 28 1,805 1.3
CMN Prestige AMD xb 18 10 1,764 1.3
Premiere Money & Smarts :15 Network xb 19 14 1,733 1.3
Premiere Everyday Women Network xb 20 14 1,647 1.2
Premiere Daytime Adult Network xb 21 7 1,600 1.2
Citadel Media Contemporary FM xb 22 10 1,479 1.1
Premiere Super Moms :15 Network xb 23 14 1,452 1.1
Premiere Money & Smarts Network 24 28 1,448 1.1
Westwood One News Day Network xb 25 30 1,370 1.0
Westwood FM Day Network xb 26 30 1,329 1.0
Premiere Top Market :15 Network xb 27T 14 1,325 1.0
Westwood One Weekend Network xb 27T 4 1,325 1.0
Westwood WFM Day Network xb 29 30 1,296 1.0
Premiere Top Market Network 30 28 1,294 1.0
CMN Radio Social Network xb 31 14 1,293 1.0
American Urban Pinnacle Network xb 32 60 1,159 0.9
Citadel Media FM Connection 33 112 1,093 0.8
Premiere Evening Youth Network xb 34 7 993 0.7
Westwood One Women Network xb 35 10 981 0.7
American Urban STRZ Wknd Ent Network xb 36 20 979 0.7
American Urban Elite Network xb 37 10 934 0.7
Citadel Media Hispanic Advantage 38 28 886 0.7
Premiere Female Focus Network xb 39 14 862 0.6
Citadel Media Prime Access 40 56 828 0.6
Dial Global Digital 24/7 Network 41 252 822 0.6
Westwood WFM Weekend Network xb 42 36 805 0.6
Westwood One News Weekday Network 43 140 783 0.6
Westwood FM Weekend Network xb 44 36 770 0.6
Citadel Media Female Connection 45 106 741 0.5
Citadel Media Urban Advantage 46 28 730 0.5
Westwood FM Weekday Network 47 110 727 0.5
Westwood WFM Weekday Network 48 110 693 0.5
American Urban Renaissance Network 49 132 578 0.4
Premiere Evening Adult Network xb 50 7 532 0.4
Westwood One News Weekend Network xb 51 68 530 0.4
Premiere FOX News Network xb 52 90 483 0.4
Premiere Urban Network 53 56 474 0.4
Citadel Media Information 54 30 394 0.3
Citadel Media Prime Reach 55 127 371 0.3
Citadel Media Hispanic Select 56 106 306 0.2

Please note: When comparing these rankers to previous rankers, the RADAR 108 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

RADAR 108—March 2011 Network Rankings By Adults 25-54
 Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,867 (000)

RADAR-Rated Network Rank Number of Units Average Audience (000) Average Rating (%)
Dial Global Contemporary Network xb 1 14 4,302 3.4
Dial Global Complete FM Network xb 2 14 3,971 3.1
Dial Global Adult Power xb 3 14 3,042 2.4
Premiere Informed Network xb 4 10 2,920 2.3
Westwood One Adults Network xb 5 10 2,804 2.2
Citadel Media Family FM xb 6 10 2,648 2.1
Premiere Today's Men Network xb 7 14 2,606 2.1
Premiere Modern Women Network xb 8 14 2,513 2.0
Dial Global Female Perspective xb 9 14 2,427 1.9
United Stations Impact Network xb 10 14 2,187 1.7
Premiere Young Influencers:15 Network xb 11 14 2,128 1.7
Dial Global Music & Entertainment xb 12 10 2,097 1.7
Premiere Super Moms Network 13 28 2,042 1.6
Premiere Money & Smarts :15 Network xb 14 14 2,003 1.6
CMN Prestige PMD xb 15 10 1,914 1.5
CMN Prestige AMD xb 16 10 1,843 1.5
Premiere Prime Time Network 17 28 1,817 1.4
Premiere Daytime Adult Network xb 18 7 1,811 1.4
Premiere Daytime Youth Network xb 19 7 1,790 1.4
Premiere Young Influencers Network 20 28 1,669 1.3
Premiere Money & Smarts Network 21 28 1,658 1.3
Westwood One News Day Network xb 22 30 1,552 1.2
Premiere Everyday Women Network xb 23 14 1,539 1.2
Westwood One Weekend Network xb 24 4 1,421 1.1
Premiere Super Moms :15 Network xb 25 14 1,420 1.1
Westwood WFM Day Network xb 26 30 1,319 1.0
Citadel Media Contemporary FM xb 27 10 1,315 1.0
CMN Radio Social Network xb 28 14 1,299 1.0
Westwood FM Day Network xb 29 30 1,238 1.0
Premiere Top Market :15 Network xb 30 14 1,203 0.9
Premiere Top Market Network 31 28 1,165 0.9
Citadel Media FM Connection 32 112 1,128 0.9
American Urban Pinnacle Network xb 33 60 1,071 0.8
Citadel Media Prime Access 34 56 1,012 0.8
Westwood One Women Network xb 35 10 991 0.8
Premiere Female Focus Network xb 36 14 961 0.8
Westwood One News Weekday Network 37 140 879 0.7
Dial Global Digital 24/7 Network 38 252 865 0.7
American Urban STRZ Wknd Ent Network xb 39 20 862 0.7
Citadel Media Hispanic Advantage 40 28 824 0.6
American Urban Elite Network xb 41 10 820 0.6
Westwood WFM Weekend Network xb 42 36 780 0.6
Citadel Media Urban Advantage 43 28 727 0.6
Citadel Media Female Connection 44T 106 703 0.6
Premiere Evening Youth Network xb 44T 7 703 0.6
Westwood FM Weekend Network xb 46 36 698 0.6
Westwood FM Weekday Network 47 110 694 0.5
Westwood WFM Weekday Network 48 110 668 0.5
Premiere FOX News Network xb 49 90 621 0.5
Westwood One News Weekend Network xb 50 68 596 0.5
Premiere Evening Adult Network xb 51 7 561 0.4
American Urban Renaissance Network 52 132 541 0.4
Citadel Media Information 53 30 504 0.4
Citadel Media Prime Reach 54 127 469 0.4
Premiere Urban Network 55 56 418 0.3
Citadel Media Hispanic Select 56 106 284 0.2

Please note: When comparing these rankers to previous rankers, the RADAR 108 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

Last updated: 3.21.11