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RADAR® 102 Network Rankings by Key Demos—Average Audience

RADAR 102—September 2009 Network Rankings By Adults 18-49
RADAR 102—September 2009 Network Rankings By Adults 25-54

RADAR 102—September 2009 Network Rankings By Adults 18-49
 Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 135,455 (000)

RADAR-Rated Network Rank Number of Units Average Audience (000) Average Rating (%)
Dial Global Complete FM Network xb 1 14 4,120 3.0
Dial Global Contemporary Network xb 2 14 4,096 3.0
Dial Global Adult Power xb 3 14 2,862 2.1
Premiere Male Focus Network xb 4 10 2,641 1.9
Dial Global Female Perspective xb 5 14 2,580 1.9
Premiere Modern Women Network xb 6 14 2,491 1.8
Dial Global Music & Entertainment xb 7 10 2,468 1.8
United Stations Impact Network xb 8 14 2,361 1.7
Premiere Emerald Plus Network xb 9 21 2,349 1.7
Premiere Today's Men Network xb 10 14 2,326 1.7
Premiere Emerald Network 11 28 2,213 1.6
Premiere Mediabase Female Network xb 12 14 2,072 1.5
CMN Prestige xb 13 10 1,996 1.5
Westwood WON I Network xb 14 10 1,930 1.4
CMN Prestige II xb 15 10 1,819 1.3
Premiere Diamond Network 16 28 1,815 1.3
Premiere Sapphire Network 17 28 1,791 1.3
Premiere Diamond Plus Network xb 18 21 1,655 1.2
Premiere Ruby Network 19 28 1,540 1.1
Westwood WFM Day Network xb 20 30 1,513 1.1
Premiere Sapphire Plus Network xb 21 21 1,511 1.1
Westwood One News Day Network xb 22 30 1,414 1.0
Citadel Media Prime Access 23 56 1,397 1.0
Premiere Pearl Network 24 56 1,329 1.0
American Urban Pinnacle Network xb 25 60 1,309 1.0
Westwood FM Day Network xb 26 30 1,289 1.0
Premiere Morning Drive Network xb 27 10 1,184 0.9
Premiere Pearl Plus Network xb 28 42 1,159 0.9
Westwood WON III Network xb 29 14 1,138 0.8
Citadel Media Hispanic Advantage 30 28 1,033 0.8
Premiere Female Focus Network xb 31 14 1,029 0.8
Citadel Media Urban Advantage 32 28 992 0.7
Dial Global Digital 24/7 Network 33 252 990 0.7
Premiere Urban Network 34 56 906 0.7
Westwood WFM Weekend Network xb 35 36 871 0.6
Citadel Media Prime Reach 36 151 844 0.6
Westwood FM Weekend Network xb 37 68 840 0.6
Westwood One News Weekday Network 38 110 823 0.6
American Urban STRZ Wknd Ent Network xb 39 20 810 0.6
Westwood Traffic I Sponsorship xb 40 5 801 0.6
Westwood FM Weekday Network 41 140 799 0.6
Citadel Media Young Adult xb 42 10 797 0.6
Westwood Traffic II Sponsorship xb 43 5 755 0.6
Citadel Media Hot FM xb 44 14 731 0.5
Citadel Media News/Talk xb 45 10 727 0.5
Westwood WFM Weekday Network 46 110 704 0.5
Citadel Media FM Connection 47 126 694 0.5
American Urban Renaissance Network 48 132 641 0.5
Premiere FOX News Network xb 49 90 611 0.5
Westwood WON II Network xb 50 4 602 0.4
Citadel Media Information 51 30 581 0.4
Premiere Evening Youth Network xb 52 7 572 0.4
Westwood One News Weekend Network xb 53 36 505 0.4
Citadel Media Advantage 54 28 503 0.4
Premiere Evening Adult Network xb 55 7 413 0.3
Citadel Media Female Connection 56 106 307 0.2
Citadel Media Hispanic Select 57 106 299 0.2
Citadel Media Music 58 266 276 0.2

Please note: When comparing these rankers to previous rankers, the RADAR 101 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

RADAR 102—September 2009 Network Rankings By Adults 25-54
 Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,830 (000)

RADAR-Rated Network Rank Number of Units Average Audience (000) Average Rating (%)
Dial Global Contemporary Network xb 1 14 3,908 3.1
Dial Global Complete FM Network xb 2 14 3,657 2.9
Premiere Male Focus Network xb 3 10 3,034 2.4
Dial Global Adult Power xb 4 14 2,948 2.3
Dial Global Female Perspective xb 5 14 2,438 1.9
Dial Global Music & Entertainment xb 6 10 2,418 1.9
Premiere Modern Women Network xb 7 14 2,360 1.9
Premiere Today's Men Network xb 8 14 2,322 1.8
Westwood WON I Network xb 9 10 2,221 1.8
United Stations Impact Network xb 10 14 2,190 1.7
CMN Prestige xb 11 10 2,115 1.7
Premiere Sapphire Network 12 28 2,004 1.6
CMN Prestige II xb 13 10 1,942 1.5
Premiere Emerald Plus Network xb 14 21 1,919 1.5
Premiere Mediabase Female Network xb 15 14 1,892 1.5
Premiere Sapphire Plus Network xb 16 21 1,725 1.4
Premiere Emerald Network 17 28 1,702 1.3
Westwood One News Day Network xb 18 30 1,673 1.3
Citadel Media Prime Access 19 56 1,639 1.3
Premiere Morning Drive Network xb 20 10 1,587 1.3
Premiere Ruby Network 21 28 1,575 1.2
Premiere Diamond Network 22 28 1,559 1.2
Westwood WFM Day Network xb 23 30 1,532 1.2
Premiere Diamond Plus Network xb 24 21 1,461 1.2
Premiere Pearl Network 25 56 1,356 1.1
Westwood WON III Network xb 26 14 1,327 1.0
American Urban Pinnacle Network xb 27 60 1,230 1.0
Premiere Pearl Plus Network xb 28 42 1,196 0.9
Westwood FM Day Network xb 29 30 1,187 0.9
Premiere Female Focus Network xb 30 14 1,133 0.9
Dial Global Digital 24/7 Network 31 252 1,043 0.8
Citadel Media Prime Reach 32 151 986 0.8
Westwood One News Weekday Network 33 110 961 0.8
Citadel Media Urban Advantage 34 28 945 0.7
Citadel Media Hispanic Advantage 35 28 925 0.7
Westwood Traffic II Sponsorship xb 36 5 898 0.7
Citadel Media News/Talk xb 37 10 897 0.7
Westwood Traffic I Sponsorship xb 38 5 856 0.7
Westwood WFM Weekend Network xb 39 36 839 0.7
Citadel Media Hot FM xb 40 14 778 0.6
Premiere Urban Network 41 56 765 0.6
Westwood FM Weekend Network xb 42 68 764 0.6
Citadel Media Young Adult xb 43 10 763 0.6
Premiere FOX News Network xb 44 90 754 0.6
Westwood FM Weekday Network 45 140 752 0.6
Citadel Media Information 46 30 713 0.6
American Urban STRZ Wknd Ent Network xb 47 20 708 0.6
Westwood WON II Network xb 48 4 700 0.6
Westwood WFM Weekday Network 49 110 689 0.5
Citadel Media FM Connection 50 126 634 0.5
American Urban Renaissance Network 51 132 617 0.5
Westwood One News Weekend Network xb 52 36 581 0.5
Citadel Media Advantage 53 28 510 0.4
Premiere Evening Adult Network xb 54 7 408 0.3
Premiere Evening Youth Network xb 55 7 357 0.3
Citadel Media Music 56 266 324 0.3
Citadel Media Female Connection 57 106 291 0.2
Citadel Media Hispanic Select 58 106 267 0.2

Please note: When comparing these rankers to previous rankers, the RADAR 101 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

Last updated: 9.21.09