Nationwide Sample Performance Data

The Media Rating Council®’s (MRC) accreditation of Arbitron’s Nationwide service requires us to provide authorized users with supplemental data for each Nationwide release.

In compliance with the MRC’s Minimum Standards, the links below provide the following information pertaining to the Nationwide Fall 2009 Summary Data Set (all links require a password to open):

• Nationwide FA09 Reliability Tables (PDF)
• Nationwide FA09 Diary Performance Data by County (PDF)
• Nationwide FA09 Diary Performance Data by Demo (PDF)
• Nationwide FA09 Diary Performance Data by HDA (PDF)
• Nationwide FA09 Diary Performance Data by Placement and Return (PDF)
• Nationwide FA09 PPM Performance Data by County (PDF)
• Nationwide FA09 PPM Performance Data by Demo (PDF)
• Nationwide FA09 PPM Performance Data by HDA (PDF)
• Nationwide FA09 PPM Performance Data by Persons Sample Summary (PDF)
• Nationwide FA09 PPM Performance Data by Average Daily Household (PDF)
• Nationwide Reliability Methodology (PDF)

Metro-level Special Notices can be obtained via the Arbitron eBook^SM, which is accessible via the secure Arbitron client Web site, my.arbitron.com.

The Media Rating Council was established to evaluate audience research services and ensure credibility. To obtain MRC accreditation, a rigorous evaluation of the methodology and processes of a product is performed on a yearly basis. Further information about the MRC’s accreditation and auditing procedures can be obtained from the Executive Director, Media Rating Council, 420 Lexington Avenue, Suite 343, New York, NY 10170.

For more information about this Sample Performance Data, or to obtain the password, please contact your Arbitron Account Manager.

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Last updated: 3.15.10