Questions Users Ask

How do I Know When My Target Audience Is Listening?

Use TARGETS-ONE for Usage data—that’s national radio usage data that is not combined with network clearances.

Click the buttons across the top of the screen to select the socio-eco groups and sex/age groups for your target—in this case working women for several sex/age breaks—and lots of dayparts to see where the listeners are. Notice how listening varies by sex/age group.

Use the Data menu to choose the two-column Audience and Ratings report.

How do I do a Reach and Frequency Report With Market-by-Market Data?

PARTS is the place to go for R&F based on respondent-level data to cleared commercials for rotation plans. Select Networks and Dayparts on the Add Parts screen. Select Socio-Eco and Sex/Age groups on the Add Targets screen. Click the Tabulate button to produce a Basic Reach and Frequency report. Then, click the Market-by-Market button to view a report for each target by DMA® markets.

Note:  Top 150 DMAs are now available! Use the Getting Started in Parts description in the Specs Manual on your RADAR CD for step-by-step instructions.

Where do I Get Trend Data for a Specific Network?

Look at Scan’s Trends report to view audience estimates for a designated radio network over a series of past RADAR studies, up through the current study.

Specify the network, type of data either by daypart or program, averages or cumes, dayparts, socio-eco group (coverage), sex/age and initial study. The number of studies displayed depends on your installation selections as well as whether the network has data for all of the studies—the network might have joined RADAR during the period or have had a reconfiguration. Here’s a sample graph of a network’s ratings over the past 10 studies.

How do I add Non-RADAR Data to get a Combined R&F?

RADAR Plus lets you add other media data to R&F reports produced in PARTS or SPOTS. Be aware that users are responsible for the accuracy and completeness of their own data. Act 1 data may be imported using the File menu options.

Consult the SPECS manual found on the RADAR CD to learn how to get started with RADAR Plus and its Data Input Wizard, how to use the Act 1 Systems Import and, if you prefer, how to use the Direct Data Entry method.

What does Units Mean in PARTS, SPOTS and SOS?

A unit can be thought of as a broadcast or a spot. For example, a Mon-Fri program with five broadcasts—Mon, Tues, Wed, Thurs, Fri—at a particular time each day, would be considered as having five units. When you add parts in PARTS, you need to specify how many units for each part should be included in your rotation plan. So, you might choose to include three units out of a possible 12 for a particular network-daypart combination. Don’t forget to click Add Part after each selection.