Hispanic and Language Preference Demos

Beginning with RADAR 93, Hispanic and Language Preference categories are now reportable throughout the PC 2010 software. The base for these new categories is Ethnicity/Race: Hispanic. The new reporting categories are:

• Hispanic and Language Preference:
  • All Spanish
  • Mostly Spanish
  • All English
  • Mostly English
  • Spanish Dominant
  • English Dominant
• Spanish Dominant is the combination of All Spanish and Mostly Spanish.
• English Dominant is the combination of All English and Mostly English.

Tip:  Hispanic and Language Preference information is only available for Hispanic respondents.

Can I Combine ACT 1 Results with RADAR?

Want to know how to combine Arbitron Nationwide data using ACT 1 Systems, Inc. software with RADAR PC 2010 software to see a combined Reach and Frequency report?

First, tabulate audience estimates in either PARTS or SPOTS, and then click the RADAR Plus button to bring the RADAR data into RADAR Plus. Use the RADAR Plus file menu to import Nationwide data from ACT 1 into RADAR (must be an ACT 1 Systems, Inc. subscriber).

• Units, gross impressions, reach and cost data (if available) will be imported via an ARP file from ACT 1 Systems, Inc.
• For specific import requirements, consult the RADAR Plus Help, ACT 1 Systems Inc. Import screen.

Tip:  Make sure to match the socio-eco/sex-age targets used in both the RADAR Plus and ACT 1 applications, and don’t forget to include the number of units in ACT 1.

Now Top 75 DMA in Market-by-Market Report

See data for each of the Top 75 DMA markets in the PARTS Market-by-Market report beginning with RADAR 93. This new feature is now available due to the increased sample size.

Click the DMA Selection down arrow to select the new Top 75 option.

Tip:  Scroll to the bottom of the screen to see totals for the Top 75 DMA markets. Click the + button in front of any market to see details on each network selected for that market.

How Can I See Costs in PARTS?

If you'd like to add costs when considering which Parts to include in a schedule, just click the Edit menu, Rates option on the initial Parts entry screen. Then you can take advantage of PARTS' Cost Analysis reports.

When you Add Parts, you can add a Rate per Unit for each part. After tabulating, you'll have two more reports available under the Data menu:

• Schedule Cost Analysis—an analysis of audience in relation to the cost of the rotation plan.
• Part Cost Analysis—an analysis of the audience of each part in the rotation plan in relation to the cost of those parts.

Tip:  These reports are available only if the Rates option was activated and rates were assigned to all parts.