How Do I Look at a Thurs/Fri Daypart?

The client only wants to advertise on Thursday and Friday, or maybe just on one weekday. Use the Custom Daypart option under the File menu in Parts to create a nonstandard daypart. Just three steps!

1. Under File menu, click Custom Dayparts.
2. Choose a network; all of the programs for that network will appear.
3. Click in the day column for the specified program to select the program and day(s), and see an asterisk appear. Several programs or days may be selected this way.

If you click on the program name at the beginning of the line, all the available days will be selected at once.

Tip:  Don’t forget to Save the daypart before leaving the Custom Dayparts screen. Then select it when you Add Parts—look under Type of Daypart: Custom.

Can I See How Networks Changed from the Last Study?

Want to know how a network’s audience estimates for your particular socio-eco or sex/age group have done in the past?

Use the Scan Network Rankings report to see changes in all RADAR-rated networks by selecting the Data menu, Book-to-Book report to see changes from the last study. A Year-to-Year option is also available.

To see the networks in alphabetic order, click the View menu, Sort, Alphabetic. You might also take a look at the Scan Trends report.

Tip:  The “What’s New” option on the RADAR PC 2010 Desktop displays all the Network updates for the current study.

Get the Details with Targets

Targets is a spreadsheet-like program that provides multiple ways of looking at network radio audience data.

Tip:  Use Targets’ ability to provide “Details,” specific information on any cell in the spreadsheet. Just double-click on any cell to see the Details screen displaying Audience, Rating, Index and Composition for all of the Data Type options for that cell, including Number of Broadcasts and Index/Comp base. The Details screen can be printed or exported.