Trademark Information

Following is a list of trademarks that may appear on any Arbitron Inc. Web site.

Arbitron Trademarks

Mark Type
Arbitrends SM
Arbitron* ®
Arbitron Data Express SM
Arbitron eBook SM
Arbitron On Demand TM
Arbitron Portable People Meter TM
Arbitron PPM ®
Corporate Roll-Up SM
Cumulator SM
Custom Coverage SM
Geo-Break SM
Grid One SM
LocalMotion ®
Management Reporter TM
Marketing Resources Plus ®
Maximi$er ®
Maximi$er® Plus ®
MaxQualitative SM
MEDIAMASTER SM
Media ProfessionalSM (text) SM
Media Professional® (logo graphic) ®
Media Professional Plus SM
MRP SM
MusicTester SM
Next Generation Electronic Measurement SM
Next Generation Electronic Ratings SM
PD Advantage ®
Portable People Meter
PPM ®
PPM Analysis Tool SM
PPM 360™ TM
PPM Weeklies SM
PrintPlus ®
PRINTSCAN SM
PROSPECTOR SM
QUALITAP SM
QualiZip ®
RADAR ®
Radio County Coverage TM
Report Designer SM
RetailDirect ®
Retail Profiling System SM
RETAIL SPENDING POWER SM
Schedule-It SM
SmartPlus ®
SmartReports SM
SuperPanel SM
SuperPanelist SM
TapMedia ®
TARGETONE SM
TrafficLink ®

*In the U.S., the mark "Arbitron," when referring to the company, gets no trademark designation.

Third-Party Trademarks, Used Under License

Mark Type Attribution Phrase
CABLESCAN CABLESCAN™ is a trademark of TAPSCAN Inc., used under license.
DMA ® DMA® is a registered mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.
FLIGHTPLAN TM FLIGHTPLAN™ is a trademark of TAPSCAN Inc., used under license.
PRINTPLAN TM PRINTPLAN™ is a trademark of TAPSCAN Inc., used under license.
REACHMASTER TM REACHMASTER™ is a trademark of TAPSCAN Inc., used under license.
TAPSCAN TM TAPSCAN™ is a trademark of TAPSCAN Inc., used under license.
TVSCAN ® TVSCAN® is a registered mark of TAPSCAN Inc., used under license.

Rules for Use

1. An Arbitron mark should appear in some distinctive type (such as italics, boldface type, capital letters, underlines, quotation marks).

2. The trademark, service mark and registration symbol (as noted) should always be presented adjacent to the mark (e.g., Maximi$er®), at least once on everything, device or paper, identified by the mark, preferably at the first and/or most prominent use of the mark. All uses of the mark should make it clear that the term is a mark. (See #1 above). In lengthy works, repeat use of the attribution symbol periodically (e.g., once every section, page or chapter).

3. All promotional/advertising materials using the mark should include some sort of notation (e.g., an asterisk or a footnote) that the mark is a registered mark of Arbitron Inc. For example, "Maximi$er® is a registered mark of Arbitron Inc."

The following are proper attribution phrases to use in the footnote:

® [mark]® is a registered mark of Arbitron Inc.
SM [mark]SM is a mark of Arbitron Inc.
TM [mark]™ is a mark of Arbitron Inc.

In the event that you are providing attribution for more than one Arbitron mark, list the marks in alphabetical order. If the types of marks differ when citing multiple marks, use the generic phrase "[mark]SM, [mark]™ and [mark]® are marks of Arbitron Inc."

4. Never vary the spelling of, alter the appearance of, abbreviate, combine, hyphenate, translate, or use a plural or possessive form of an Arbitron mark. For example, do NOT use “Arbitron’s eBook.”

5. The mark should always be treated as an adjective followed by a generic noun and should not be used as a noun or a verb. For example, a proper use is “Maximi$er® software.”

Last updated: 6.20.12