Arbitron Inc. Portal/Downloader and Other Web Application Site Privacy Statement for Customers and Employees in the United States

Arbitron Inc. is an international media and marketing research firm serving radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, national media representative companies, outdoor companies and the online radio industry in the United States, Europe and Mexico. This Web site (the “Web site”) is intended to be a means by which Arbitron customers and Arbitron employees in the United States may interact with Arbitron and obtain Arbitron information, services, audience estimates, data, software applications, updates, patches and training. Access to the foregoing may depend on whether you are an Arbitron customer or an Arbitron employee. Arbitron customers and Arbitron employees may access secure data and content and/or applications. If you are an Arbitron customer, some of the audience estimates, data, content and/or applications on this Web site are secure and can only be accessed with prior written agreement with Arbitron, and may only be used under the terms of those agreements. Some of the audience estimates, data, content and/or applications on this Web site are secure and can only be accessed by certain Arbitron employees with prior permission from Arbitron, and may only be used consistent with the requirement of the employee’s position and the Arbitron Code of Conduct and Ethics.

Consistent with its corporate values of honesty, integrity, trust and accountability, Arbitron is committed to protecting the privacy of personally identifiable information. In order to understand the manner in which Arbitron protects information provided to it through this Web site, please read the following Privacy Statement for this Web site. This Privacy Statement applies to this Web site only and not to any other Arbitron Web site or to any information gathered offline by Arbitron.

Arbitron Customers
The personally identifiable information, or personal information, that Arbitron collects through this Web site is sign-in identification (“sign-in ID”) and password. The user's sign-in ID and password are collected at the time the Arbitron customer signs in to my.arbitron.com. The sign-in ID and password provide Arbitron with the capability to track who has signed in to this Web site, the sign-in and sign-off times, and the content that has been accessed. Arbitron will use this information for customer support, to enhance the quality of the user experience and for other internal purposes. We provide the user the option to change their page layout and content in order to enhance the user experience, and that information is stored and maintained for future visits to the Web site.

This Web site is customized for use by each authorized user to present the information, services and other content most appropriate for the individual user. When sign-in ID and password are provided, this information will be used to customize the Web pages by matching the sign-in ID and password to an individual profile of information collected offline and/or online, such as, customer ID, customer type, account status, home market, company and job title. Your sign-in ID will also be used to authenticate and authorize access to the appropriate content.

There are links on this Web site to other Web sites where, at the time of registration, Arbitron collects personally identifiable information, or personal information, from its customers, such as name, organization, address, e-mail addresses, and telephone number. Customers may also be asked a few short questions about the computers, software and Internet systems their organizations use. This information is shared internally at Arbitron to the extent necessary to ensure data security and to complete a customer order.

Arbitron Employees
The personally identifiable information, or personal information, that Arbitron collects through this Web site is sign-in ID and password. The user's sign-in ID and password are collected at the time the Arbitron employee signs in to my.arbitron.com. The sign-in ID and password provide Arbitron with the capability to track who has signed in to this Web site and the time of sign-in. We provide the user the option to change their page layout and content in order to enhance the user experience, and that information is stored and maintained for future visits to the Web site.

This Web site is customized for use by each authorized user to present the information, services and other content most appropriate for the individual user. When sign-in identification and password are provided, this information will be used to customize the Web pages by matching the sign-in identification and password to an individual profile of information collected offline and/or online, such as authorization information, name, phone number, e-mail address, facility and division.

Visitors
Visitors may access the sign-in page on this Web site without providing personal information. However, in order to move beyond the sign-in page, each visitor will have to input a sign-in ID and password.

Other Uses
In some instances, we may use other companies to perform certain services on our behalf. These companies may need access to personal information to complete the services. The companies will not have authorization to use personally identifiable information for purposes other than to perform the services on our behalf. The data we collect are considered our proprietary business assets and may be transferred if another company acquires Arbitron or all or substantially all of Arbitron’s assets. We may also be required by law to release personally identifiable information under certain circumstances.

Arbitron Offline Research
Arbitron collects personally identifiable data through its offline research process. Arbitron, and any third party we work with in our research, will not release or use our respondents' and their households' personally identifiable information to sell or market them anything.

Children
Arbitron does not knowingly solicit information from children under 13 on this Web site or knowingly market its services to children. Arbitron abides by the Children's Online Privacy Protection Act.

Additional Information Collected Automatically
Arbitron does obtain certain information each time a customer or employee signs in to the Web site. Examples of this type of information include the type of Internet browser being used, the type of computer operating system being used, the domain name of the Web site from which the visitor linked to our site, and the sign-in ID and password to authenticate and authorize access to the appropriate content on this Web site.

Cookies
When an Arbitron customer or employee views this Web site, we may store some information on the viewer's computer's hard drive. This information will be in the form of a "cookie" or similar file and can help us in many ways. With most Internet browsers, you may erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Should you choose to block or delete cookies, you will have difficulty accessing Arbitron's proprietary information.

Security
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, Arbitron implements procedures to safeguard and secure the information that is collected online. Although Arbitron will use reasonable efforts to safeguard the confidentiality of the information provided, transmissions made by means of the Internet cannot be made absolutely secure. Arbitron is not liable for disclosure of the information supplied due to errors in transmission or unauthorized acts of third parties.

Governing Law
The laws of the State of New York and the United States shall govern any issues related to this Privacy Statement that may arise.

E-mail
Arbitron may use the e-mail addresses collected at the time of registration to this Site to send e-mails concerning updates or announcements about our services to our subscribers. Subscribers will have the opportunity to indicate that they do not wish to receive such e-mail information from Arbitron. Arbitron employees can sign up for the same subscriber e-mails. They too will have the opportunity to indicate that they do not wish to receive update or announcement e-mails.

Customer Contact Information
Arbitron reserves the right to contact our customers regarding account status and changes to the subscriber agreement, privacy statement, or any other policies or agreements relevant to our customers.

If you are a customer and would like to review and/or update the customer registration information, or if there are any questions or concerns about the privacy policy, please send us an e-mail at questions.support@arbitron.com.

Employee Contact Information
If you are an Arbitron employee and would like to review and/or update the employee information related to this Web site, or if there are any questions or concerns about the privacy policy, please send us an e-mail at questions.support@arbitron.com.

Revisions of this Privacy Statement
Arbitron may revise this Privacy Statement from time to time, and customers, employees and visitors are invited to check back periodically.