Arbitron Inc. iBoard™ Study Privacy Statement

Last Revised: October 2012


This Privacy Statement applies to information collected from and about you in the course of your participation in the Arbitron iBoard Internet Study panel (the “iBoard Study”) and your use of this website. The iBoard Study is operated by Arbitron Inc. and its affiliated companies and subsidiaries (together, “Arbitron” or “we” or “us”).

Arbitron provides audience measurement information across various media platforms such as radio, television, print, Internet, and mobile. Our primary business is research, which includes preparing reports and analyses, and providing data to media outlets, advertisers, and other companies, which they use for market research, to improve their products and services, to establish advertising rates, or to make their advertising more effective. Arbitron will never ask you to buy anything. In fact, we may provide incentives for your participation in our research efforts

In order to understand the manner in which Arbitron uses, discloses, and protects the information provided to us via your participation, please read the following Privacy Statement. By agreeing to participate in the iBoard Study, you agree to this site’s Terms of Use and this Privacy Statement.

Information We Collect

The Arbitron Internet Software

When you become an iBoard member, you will be asked to download and install the Arbitron Internet software on your computer, tablet, and/or smartphone (each, a “device”). The software lets us link your device to information about the device’s Internet use. It does this by working in combination with browser cookies and device identifiers to enable Arbitron to connect with a third-party database of anonymous web-browsing data. Specifically, Arbitron will provide information that identifies your device (described below) to a third party research partner that matches that information to Internet usage information that the partner has collected (and continues to collect) and that is associated with the same device identification. The matching allows the third party to provide us with information about the web browsing and other Internet usage associated with you and your device. The process also allows our research partner to aggregate the records in its web browsing database by age and gender demographic group, such as women ages 25-54 or men ages 18-34; the process does not, however, permit the research partner to identify you by name, address, phone number, or other contact information, and we do not share such information with the research partner.

To facilitate the matching, our third party research partner will place a cookie onto your browser. Arbitron may also place a cookie on your device browser, in order to determine whether cookies have been enabled or disabled. From time to time, we may ask you to visit a website that sets or re-sets the iBoard Study cookie. If you choose to block or delete cookies, you will not be able to contribute data to the iBoard Study. Your continued blocking or deletion of cookies may result in your being terminated from the iBoard Study, but it will have no effect on your continued participation as a TV and Radio ratings member.

The software also automatically collects information about your device, whenever it is powered on, and even if you are not actively using it. The information collected includes the following, together with the date and time it is collected: device type, the device’s IP address, the length of time the device is powered on, the MAC address of the router if the device is connected to the Internet through a router, operating system, browser type, and identity of the applications used on the device. We may share this information with our third-party research partner. If a particular application features a browser that does not have a cookie connected with the iBoard Study, we may ask you to use that browser to visit a website to set the cookie.

This Site

We collect certain information, such as your email address and phone number(s), that you submit when you register on and otherwise use this site.

We automatically collect certain information each time you visit this site. Examples include your browser type, operating system type, links you click, IP address, and the domain name of the site from which you linked to our site. When you view this site, we may also store a small text file on your computer’s hard drive in the form of a “cookie” or similar file. The file can help us in many ways. For example, cookies allow us to track login time and browsing information to better understand site usage. With most Internet browsers, you may erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. If you choose to block or delete our cookies, you may not be able to use certain features of this site.

Information Use

We may associate the information we collect and receive from our third-party research partner with other information you provide to us (such as your name and address). We may combine and supplement your information with additional information that you may not have provided to us, such as demographic and other data that we receive from other sources, and including Internet usage data, as described above under “The Arbitron Internet Software.”

Arbitron uses your information and information about other panelists to, among other things, create reports for our clients and partners. Our standard ratings reports do not identify you by name, address, or telephone number. Custom reports or other materials that contain identifying information about panelists are subject to confidentiality and non-disclosure obligations as described below.

We may use your information to permit you to join the iBoard Study; to contact you with updates or announcements about Arbitron, the iBoard Study, or this site; to request your participation in a survey; or to otherwise communicate with you. We also use it for our internal business purposes, such as data analysis, audits, improving our products and services, and developing new ones.

Information Disclosure

Arbitron may share information about you with:

Other than above, we will not disclose that you are a member of our panel or share information that identifies you personally without your permission except: (i) as required by law; (ii) in response to the request of a government authority; (iii) to protect our operations or rights or those of any other person; or (iv) in connection with a sale or transfer of all or a portion of our assets.


We do not target this site to, nor do we knowingly collect personal information online from, children under the age of 13. Permission for 13- to 17-year-olds to join the Arbitron iBoard Internet Study requires the consent of a parent or legal guardian.


We use reasonable organizational, technical, and administrative measures to protect your personally identifiable information.

Governing Law

The laws of the State of New York, United States, shall govern any issues that may arise related to this Privacy Statement.

Information Access

We take steps to ensure that your personal information remains accurate. If you would like to review and/or update the personally identifiable information that you provided at the time of registration, or if you have any questions or concerns about this Privacy Statement, please send us an e-mail at


We may change this Privacy Statement periodically. When we do, we will post the change(s) on the website and update the “Last Revised” section above. Consequently, please be sure to review this Privacy Statement occasionally to note any updates.

Contact Us

Arbitron Inc.
9705 Patuxent Woods Drive
Columbia, MD 21046
(888) 570-5653


Arbitron iBoard™ is a mark of Arbitron Inc.

Arbitron iBoard Internet Study Privacy Statement © 2012, Arbitron Inc. All rights reserved.