To be a leader in information services through providing integrated measures and insights of the media experience and its consumer impacts.
In life, in business, and especially in our business, this has to be value #1. Honesty underlies everything we do and everything we say, to every customer, to each other and to everyone with whom we work. Integrity means that people can trust that the values we state are the values that we live.
We are in business to make money by serving customers. It is important that we define our accomplishments in terms of customer satisfaction rather than our own perceptions. If we really take care of our customers, we will grow the business, earn more moneyand also satisfy the needs of Arbitron employees and our shareholders. Focusing on customers and their needs is what directs our efforts to improve quality, to increase perceived value, and to create new products that help our customers succeed in their business.
Great ideas become business successes through a marriage of individual initiative and teamwork. There is no magic formula. We need both individual and team excellence in unlimited quantity; and we need to reward both kinds of behavior when they produce results.
We will hold ourselves accountable to ourselves, to our customers, and to all our many constituencies to do what we say we will do. Great ideas for growth as well as continuous process improvement are essential, but must be matched by an equally great commitment from everyone in Arbitron to seeing them brought to fulfillment, whether in accomplishing our everyday tasks or in bringing something new to the market.
What makes us great, and will keep us great, are the people of Arbitron. Technologies, methodologies, hardware and software are soon obsolete. It is the inventiveness, the diversity of perspective and the commitment of Arbitron people that must constantly refresh and reinvent what we do and how we do it.
As employees, we will invest our abilities in Arbitron, and Arbitron in turn will both invest in us and make this a place where the best people will want to work. We also believe that motivated, productive people require a balance of work, home and community, and we will continue to evolve the workplace to support that objective.
Arbitron is an Equal Opportunity Employer M/F/D/V
Last updated: 3.9.11