The Portable People Meter™ (PPM™) system provides audience measurement services to countries around the world. The PPM is a unique electronic audience measurement system capable of measuring any broadcast media, from radio and TV to Podcasts downloaded from the Internet.
The Portable People Meter can provide new and improved measures of audiences that aren't available from more traditional measurement services. It is designed to meet the challenges of Internet, digital and satellite broadcasting.
Arbitron has entered into commercial agreements and granted licenses to international media information services companies to use the PPM technology for audience measurement services.
For example, PPM technology is used by BBM Canada, the Canadian industry cooperative for audience ratings, in their official ratings system throughout Canada for television and in five markets for radio. TNS, an international company headquartered in the United Kingdom, has a license to use the PPM system and its audio encoding technology for radio and television audience measurement in selected countries in Europe, Asia-Pacific, the Middle East and Africa. Today, TNS uses the PPM technology for a variety of audience measurement services in Belgium, Norway, Singapore, Kazakhstan and Kenya.
Arbitron has also entered into evaluation agreements that have enabled audience measurement companies in numerous countries the opportunity to test the PPM system.
Last updated: 1.7.11