| Arbitron Software | Description | Version Number | Resources |
|---|---|---|---|
| ArbitrendsSM | Arbitrends delivers monthly updates of radio station listening estimates between quarterly survey periods in all continuously measured markets. (Diary only) | 2 | |
| Arbitron Analyzer | The new, Web-based Arbitron Analyzer allows you to answer broadcast-geography questions in seconds: find any city, county or zip code and the appropriate Arbitron Metro or Nielsen DMA®. | 1.0 | |
| Brandfx® | Brandfx is the most powerful media flowchart software tool available. Combine all the flexibility and ease of use of a spreadsheet with all the functionality and analytical strength of a custom media flowchart program. | ||
| Corporate Roll-Up | Corporate Roll-Up allows you to compare the performance of an ownership group's radio stations across markets, within markets, by format and with those of other groups. | ||
| Custom CoverageSM | Custom Coverage software allows you to get more from Arbitron County Coverage radio data. You can run rank reports, graph audience demos and examine geography-specific CPP, CPM and reach/frequency. | 3.2 | |
| MapMAKER DirectSM | MapMAKER Direct produces a list of your strongest prospects by matching your hottest zip codes against a built-in database of businesses in those zips. | 6.5 | |
| MarketMate-TV and MarketMate-Radio | Easily tabulate local market reach and frequency for all TV and radio markets with MarketMate-TV and MarketMate-Radio. | ||
| Maximi$er® | Get an in-depth look at your audience by using Respondent Level Diary Data. Maximi$er data allows you to go beyond standard dayparts, demos and geographies to help you pinpoint success stories for your station and its advertisers. | 10.4 | |
| MaxQualitativeSM | MaxQualitative allows you to buy and plan radio using custom geographies, dayparts and demo targets. | 8.0.1t | |
| Media Professional® | Media Professional allows you to buy and plan radio using custom geographies, dayparts and demo targets. | 10.4 | |
| MediaMix | MediaMix software is an optimal tool for combining reach and frequency results for broadcast TV, radio, magazine, newspaper, cable, outdoor and other media schedules to get bottom-line reach and frequency results for your media buy. | ||
| NEWScope | NEWScope allows you to evaluate newspaper schedules on a market-by-market basis with circulation data for both daily and Sunday newspapers. | ||
| PD Advantage® (Desktop version) | PD Advantage helps programmers in Diary markets make sense of numbers and reach their ratings goals. | 4.1 | |
| PD Advantage® Web | PD Advantage Web merges the familiarity of PD Advantage desktop with answers to PPM programming questions. | ||
| PPM Analysis ToolSM | This software is designed for monthly PPM data and comes equipped with all the standard audience analysis reports in a format you're accustomed to. Plus, it gives you the ability to drill down by customized demos and dayparts and explore audience flow. | 10.1.4 | |
| PPM WeekliesSM | This software enables radio stations to analyze the PPM data on a week-by-week basis. | 7.1.1 | |
| PrintPlus® | PrintPlus offers a multitude of order, report and accounting options. You can save time at every step of the buying process by using this most advanced and easy-to-use print-buying system on the market today. | 9.5 | |
| QUALITAPSM | Qualitap helps you uncover the lifestyles and media habits of specific demographic and geographic groups. Profile your client’s customers (or the competition’s customers) using maps, graphs and easy-to-use “instant” reports. | 10.1 | |
| SmartPlus® (with SmartReportsSM 9.7) | SmartPlus is a fully integrated broadcast buying system and a powerful analytics and reporting tool designed to help you buy across media. This robust tool also integrates with multiple accounting packages. | 9.7 | |
| SmartReportsSM | SmartReports allows you to output reports for negotiation and station spending. You can recap media buys and perform multimedia and multicampaign postreviews, as well as summarize and track client spending and delivery. | 9.7 | |
| TAPSCAN™ (Desktop version) | Radio salespeople know TAPSCAN as the software that makes it easy to tell their station’s story and generate more revenue. Agencies know TAPSCAN as the radio buying tool that makes evaluating radio stations in their target market a breeze. | 9.8.2 | |
| TAPSCAN™ Web | This is the latest generation of radio sales software featuring Diary and PPM respondent-level data, as well as qualitative. You know you always have the latest software and data available because it's on the Web. No data to download, no software to install. | 10.1.1 | |
| TrafficLink® | TrafficLink is a computer application that links orders entered in TAPSCAN® directly to a number of commonly used traffic and billing systems. | 4 | |
| TVSCAN® | TvScan offers essential demo, trending and ranking reports, as well as planning, scheduling and posting features for television. Program information can be imported directly into TvScan to create a “warehouse” of available programming. | 9.6 | |
| TAPSCAN™ Sales Management | Formerly known as IRS, TAPSCAN Sales Management software is used by winning stations nationwide to maximize the value of their radio inventories. | 4 |
Last updated: 3.2.09