Radio Today by the Numbers
Insights on the Many Ways Radio Reaches Americans
Discover radio’s role in the lives of Americans in Radio Today by the Numbers.
In the Winter 2012 edition, you’ll find new research showing that consumers stay tuned to radio during commercial breaks. You’ll also find how radio reaches voters.
Radio Today by the Numbers used authoritative research from Arbitron, Scarborough Research, Media Monitors, and Coleman Insights to quantify how radio delivers.
This colorful quarterly publication will help:
- Broadcasters tell radio’s compelling story
- Agencies understand how radio excels at delivering their ads
- Advertisers learn how radio reaches their customers at the right time
Put radio’s compelling numbers to work.
Download the entire brochure or selected pages below.
Previous Editions
Fall 2011 edition of Radio Today by the Numbers (PDF)
Add the Numbers to your presentation
Arbitron invites you to include the images from Radio Today By the Numbers in your PowerPoint presentations. If you just reference the numbers, remember to include the source of the data. Click below to enlarge each image.
241 Million American Adults Listen to Radio Each Week
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Radio Reaches Millions of Americans in Every Key Buying Demo
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Radio Reaches Millions of Multicultural Listeners
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Americans Spend Billions of Hours Listening to Radio
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Nine out of Ten Americans Tune to Radio During Prime Shopping Hours
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Radio Is America's Daily Companion
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Radio Audience Levels Remain Very High During Commercial Breaks
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Last updated: 1.25.12
