Download a printer-friendly PDF that includes the Market Rankings
| Rank | Type | DST | Qual Type | Market Name | Metro 12+ Population |
|---|---|---|---|---|---|
| 1 | PPM | BH | S/PPM | New York | 15,393,700 |
| 2 | PPM | BH | S/PPM | Los Angeles | 10,877,600 |
| 3 | PPM | BH | S/PPM | Chicago | 7,813,900 |
| 4 | PPM | BH | S/PPM | San Francisco | 6,013,700 |
| 5 | PPM | BH | S/PPM | Dallas-Ft. Worth | 5,120,100 |
| 6 | PPM | BH | S/PPM | Houston-Galveston | 4,759,600 |
| 7 | PPM | BH | S/PPM | Atlanta | 4,378,000 |
| 8 | PPM | BH | S/PPM | Philadelphia | 4,352,800 |
| 9 | PPM | BH | S/PPM | Washington, DC | 4,238,100 |
| 10 | PPM | BH | S | Boston | 3,912,000 |
| 11 | PPM | B | S/PPM | Detroit | 3,866,900 |
| 12 | PPM | BH | S | Miami-Ft. Lauderdale-Hollywood | 3,559,700 |
| 13 | PPM | BH | S | Seattle-Tacoma | 3,353,200 |
| 14 | CM | QD | Puerto Rico | 3,327,100 | |
| 15 | PPM | H | S | Phoenix | 3,249,200 |
| 16 | PPM | B | S | Minneapolis-St. Paul | 2,697,500 |
| 17 | PPM | BH | S | San Diego | 2,536,000 |
| 18 | CM | BH | S | Tampa-St. Petersburg-Clearwater | 2,387,300 |
| 19 | PPM | BH | S/PPM | Nassau-Suffolk (Long Island) | 2,325,200 |
| 20 | CM | B | S | St. Louis | 2,299,000 |
| 21 | CM | BH | S | Denver-Boulder | 2,298,100 |
| 22 | CM | B | S | Baltimore | 2,271,500 |
| 23 | CM | H | S | Portland, OR | 2,078,300 |
| 24 | CM | B | S | Pittsburgh, PA | 1,975,700 |
| 25 | CM | BH | S | Charlotte-Gastonia-Rock Hill | 1,962,300 |
| 26 | PPM | BH | S/PPM | Riverside-San Bernardino | 1,854,600 |
| 27 | CM | BH | S | Sacramento | 1,824,400 |
| 28 | CM | B | S | Cincinnati | 1,773,000 |
| 29 | CM | B | S | Cleveland | 1,764,400 |
| 30 | CM | H | S | Salt Lake City-Ogden-Provo | 1,676,000 |
| 31 | CM | BH | S | San Antonio | 1,675,200 |
| 32 | CM | BH | S | Kansas City | 1,599,600 |
| 33 | CM | BH | S | Las Vegas | 1,586,300 |
| 34 | CM | BH | S | Orlando | 1,519,700 |
| 35 | PPM | H | S/PPM | San Jose | 1,482,100 |
| 36 | CM | B | S | Columbus, OH | 1,448,200 |
| 37 | CM | BH | S | Milwaukee-Racine | 1,447,700 |
| 38 | PPM | BH | S/PPM | Middlesex-Somerset-Union | 1,381,900 |
| 39 | CM | BH | S | Austin | 1,381,800 |
| 40 | CM | B | S | Indianapolis | 1,379,600 |
| 41 | CM | H | S | Providence-Warwick-Pawtucket | 1,368,300 |
| 42 | CM | B | S | Norfolk-Virginia Beach-Newport News | 1,334,800 |
| 43 | CM | BH | S | Raleigh-Durham | 1,286,600 |
| 44 | CM | B | S | Nashville | 1,237,500 |
| 45 | CM | BH | S | Greensboro-Winston-Salem-High Point | 1,179,100 |
| 46 | CM | B | S | Jacksonville | 1,140,100 |
| 47 | CM | BH | S | West Palm Beach-Boca Raton | 1,117,800 |
| 48 | CM | BH | S | Oklahoma City | 1,099,900 |
| 49 | CM | B | S | Memphis | 1,069,400 |
| 50 | CM | BH | S | Hartford-New Britain-Middletown | 1,051,800 |
| Rank | Type | DST | Qual Type | Market Name | Metro 12+ Population |
|---|---|---|---|---|---|
| 51 | S | H | S | Monmouth-Ocean | 1,033,700 |
| 52 | CM | B | S | Buffalo-Niagara Falls | 966,000 |
| 53 | CM | B | S | Louisville | 953,500 |
| 54 | CM | B | S | Richmond | 941,600 |
| 55 | CM | B | S | New Orleans | 936,700 |
| 56 | CM | B | S | Rochester, NY | 932,800 |
| 57 | CM | B | S | Birmingham | 886,400 |
| 58 | S | H | S | McAllen-Brownsville-Harlingen | 868,900 |
| 59 | CM | B | S | Greenville-Spartanburg | 863,400 |
| 60 | CM | H | S | Tucson | 839,600 |
| 61 | S | H | S | Ft. Myers-Naples-Marco Island | 836,700 |
| 62 | CM | B | S | Dayton | 824,200 |
| 63 | CM | S | Albany-Schenectady-Troy | 784,400 | |
| 64 | CM | S | Honolulu | 766,100 | |
| 65 | CM | S | Tulsa | 747,400 | |
| 66 | CM | H | S | Fresno | 741,800 |
| 67 | CM | S | Grand Rapids | 717,900 | |
| 68 | CM | H | S | Albuquerque | 701,300 |
| 69 | CM | H | RD | Allentown-Bethlehem | 700,600 |
| 70 | CM | S | Wilkes Barre-Scranton | 682,900 | |
| 71 | CM | S | Knoxville | 669,900 | |
| 72 | CM | S | Omaha-Council Bluffs | 627,500 | |
| 73 | S | S | Sarasota-Bradenton | 626,700 | |
| 74 | CM | H | S | Bakersfield | 596,900 |
| 75 | CM | B | QD | Akron | 596,500 |
| 76 | CM | H | S | El Paso | 594,700 |
| 77 | S | B | QD | Wilmington, DE | 592,000 |
| 78 | CM | B | RD | Baton Rouge | 570,300 |
| 79 | CM | S | Harrisburg-Lebanon-Carlisle | 569,800 | |
| 80 | S | H | QD | Stockton | 561,100 |
| 81 | CM | B | RD | Gainesville-Ocala | 560,700 |
| 82 | CM | H | RD | Monterey-Salinas-Santa Cruz | 556,200 |
| 83 | CM | S | Syracuse | 550,800 | |
| 84 | CM | B | RD | Charleston, SC | 542,700 |
| 85 | CM | B | S | Little Rock | 542,000 |
| 86 | S | BH | QD | Daytona Beach | 538,900 |
| 87 | CM | B | RD | Greenville-New Bern-Jacksonville | 528,900 |
| 88 | CM | H | RD | Springfield, MA | 525,800 |
| 89 | CM | B | S | Columbia, SC | 519,500 |
| 90 | CM | S | Des Moines | 516,400 | |
| 91 | CM | B | S | Toledo | 511,400 |
| 92 | CM | S | Spokane | 510,000 | |
| 93 | S | BH | QD | Lakeland-Winter Haven | 501,400 |
| 94 | CM | H | S | Colorado Springs | 498,800 |
| 95 | S | BH | S | Ft. Pierce-Stuart-Vero Beach | 491,500 |
| 96 | CM | B | S | Mobile | 489,300 |
| 97 | S | QD | Melbourne-Titusville-Cocoa | 485,600 | |
| 98 | CM | QD | Madison | 477,300 | |
| 99 | CM | S | Wichita | 475,100 | |
| 100 | S | H | QD | Boise | 472,700 |
| Rank | Type | DST | Qual Type | Market Name | Metro 12+ Population |
|---|---|---|---|---|---|
| 101 | S | H | QD | Visalia-Tulare-Hanford | 468,200 |
| 102 | CM | QD | Johnson City-Kingsport-Bristol | 462,500 | |
| 103 | CM | S | York | 456,600 | |
| 104 | S | S | Lexington-Fayette | 454,800 | |
| 105 | S | B | RD | Lafayette, LA | 452,600 |
| 106 | CM | B | S | Chattanooga | 444,900 |
| 107 | S | RD | Ft. Wayne | 435,100 | |
| 108 | CM | B | RD | Huntsville | 435,000 |
| 109 | S | H | QD | Modesto | 428,400 |
| 110 | S | B | QD | Augusta, GA | 428,100 |
| 111 | S | B | S | Roanoke-Lynchburg | 422,700 |
| 112 | S | S | Lancaster | 421,100 | |
| 113 | S | BH | S | New Haven | 418,800 |
| 114 | S | QD | Worcester | 416,600 | |
| 115 | C | H | NA | Morristown, NJ | 415,300 |
| 116 | S | QD | Portsmouth-Dover-Rochester | 414,500 | |
| 117 | S | H | QD | Victor Valley | 412,900 |
| 118 | S | H | QD | Oxnard-Ventura | 405,900 |
| 119 | S | H | NA | Santa Rosa | 403,900 |
| 120 | C | H | QD | Ft. Collins-Greeley, CO | 403,600 |
| 121 | CM | B | QD | Jackson, MS | 397,600 |
| 122 | S | H | QD | Reno | 393,800 |
| 123 | S | BH | NA | Bridgeport | 393,400 |
| 124 | S | B | S | Pensacola | 389,900 |
| 125 | CM | QD | Lansing-East Lansing | 389,200 | |
| 126 | S | B | RD | Youngstown-Warren | 387,500 |
| 127 | S | B | S | Flint | 360,300 |
| 128 | S | B | QD | Fayetteville, NC | 354,300 |
| 129 | S | QD | Canton | 347,800 | |
| 130 | C | H | QD | Reading, PA | 346,800 |
| 131 | S | H | RD | Palm Springs | 346,400 |
| 132 | C | H | QD | Fayetteville (North West Arkansas) | 340,600 |
| 133 | CM | B | QD | Shreveport | 338,000 |
| 134 | S | B | S | Saginaw-Bay City-Midland | 331,100 |
| 135 | S | NA | Appleton-Oshkosh | 326,800 | |
| 136 | S | RD | Springfield, MO | 325,400 | |
| 137 | S | H | QD | Corpus Christi | 319,600 |
| 138 | S | QD | Burlington-Plattsburgh | 318,300 | |
| 139 | C | BH | QD | Newburgh-Middletown, NY (Mid-Hudson Valley) | 318,100 |
| 140 | C | BH | QD | Beaumont-Port Arthur, TX | 316,600 |
| 141 | S | BH | RD | Atlantic City-Cape May | 315,200 |
| 142 | S | BH | S | Trenton | 312,700 |
| 143 | S | B | QD | Salisbury-Ocean City | 311,300 |
| 144 | S | BH | QD | Tyler-Longview | 306,500 |
| 145 | C | H | QD | Flagstaff-Prescott, AZ | 306,200 |
| 146 | S | QD | Quad Cities (Davenport-Rock Island-Moline) | 303,800 | |
| 147 | S | QD | Eugene-Springfield | 303,100 | |
| 148 | S | B | QD | Ann Arbor | 303,000 |
| 149 | S | H | RD | Rockford | 301,500 |
| 150 | C | H | NA | Stamford-Norwalk, CT | 300,600 |
| Rank | Type | DST | Qual Type | Market Name | Metro 12+ Population |
|---|---|---|---|---|---|
| 151 | S | B | NA | Fredericksburg | 299,500 |
| 152 | S | QD | Peoria | 299,000 | |
| 153 | S | B | QD | Montgomery | 298,400 |
| 154 | C | BH | QD | Killeen-Temple, TX | 292,200 |
| 155 | S | B | QD | Biloxi-Gulfport-Pascagoula | 291,800 |
| 156 | S | B | RD | Macon | 284,300 |
| 157 | S | B | QD | Savannah | 280,300 |
| 158 | C | B | QD | Myrtle Beach, SC | 278,600 |
| 159 | S | QD | Asheville | 267,200 | |
| 160 | S | QD | Huntington-Ashland | 267,000 | |
| 161 | S | B | QD | Wilmington, NC | 259,900 |
| 162 | S | B | QD | Tallahassee | 259,100 |
| 163 | S | RD | Evansville | 258,300 | |
| 164 | S | QD | Utica-Rome | 254,900 | |
| 165 | C | B | QD | Poughkeepsie, NY | 253,600 |
| 166 | C | QD | Hagerstown-Chambersburg-Waynesboro, MD-PA | 250,000 | |
| 167 | S | QD | Portland, ME | 239,300 | |
| 168 | C | QD | Wausau-Stevens Point, WI (Central WI) | 237,700 | |
| 169 | S | QD | Erie | 237,400 | |
| 170 | S | QD | Concord (Lakes Region) | 237,300 | |
| 171 | S | QD | Anchorage | 236,900 | |
| 172 | S | QD | Lincoln | 234,300 | |
| 173 | C | H | QD | San Luis Obispo, CA | 233,600 |
| 174 | C | QD | New London, CT | 229,700 | |
| 175 | C | QD | Ft. Smith, AR | 228,000 | |
| 176 | C | H | QD | Wenatchee, WA | 227,900 |
| 177 | C | QD | Morgantown-Clarksburg-Fairmont, WV | 226,700 | |
| 178 | S | B | QD | South Bend | 221,600 |
| 179 | C | NA | New Bedford-Fall River, MA | 221,400 | |
| 180 | C | H | QD | Merced, CA | 218,900 |
| 181 | S | H | RD | Lubbock | 216,400 |
| 182 | S | QD | Binghamton | 213,800 | |
| 183 | S | QD | Lebanon-Rutland-White River Junction | 212,300 | |
| 184 | C | H | QD | Odessa-Midland, TX | 211,700 |
| 185 | S | S | Charleston, WV | 210,200 | |
| 186 | S | B | QD | Kalamazoo | 208,800 |
| 187 | S | S | Green Bay | 206,300 | |
| 188 | S | B | QD | Columbus, GA | 204,900 |
| 189 | C | B | QD | Tupelo, MS | 200,600 |
| 190 | C | B | QD | Dothan, AL | 199,400 |
| 191 | S | QD | Manchester | 198,200 | |
| 192 | C | QD | Traverse City-Petoskey, MI | 197,100 | |
| 193 | C | QD | Cape Cod, MA | 196,800 | |
| 194 | C | H | QD | Amarillo, TX | 195,300 |
| 195 | C | B | QD | Clarksville-Hopkinsville, TN-KY | 193,500 |
| 196 | C | H | QD | Tri-Cities, WA (Richland-Kennewick-Pasco) | 193,100 |
| 197 | S | QD | Topeka | 193,000 | |
| 198 | C | NA | Frederick, MD | 192,000 | |
| 199 | C | BH | QD | Waco, TX | 191,000 |
| 200 | C | H | QD | Chico, CA | 190,800 |
| Rank | Type | DST | Qual Type | Market Name | Metro 12+ Population |
|---|---|---|---|---|---|
| 201 | C | H | NA | Danbury, CT | 190,000 |
| 202 | C | B | QD | Rocky Mount-Wilson, NC | 188,300 |
| 203 | C | QD | Salina-Manhattan, KS | 188,200 | |
| 204 | C | H | QD | Yakima, WA | 187,600 |
| 205 | C | QD | Bend, OR | 182,300 | |
| 206 | C | H | QD | Laredo, TX | 179,200 |
| 207 | C | QD | Bowling Green, KY | 177,000 | |
| 208 | C | QD | Medford-Ashland, OR | 176,900 | |
| 209 | S | QD | Terre Haute | 175,100 | |
| 210 | S | QD | Cedar Rapids | 174,900 | |
| 211 | S | QD | Duluth-Superior | 174,500 | |
| 212 | C | H | QD | Santa Maria-Lompoc, CA | 174,400 |
| 213 | C | B | QD | Hilton Head, SC | 172,100 |
| 213 | S | H | RD | Santa Barbara | 172,100 |
| 215 | C | QD | Muncie-Marion, IN | 168,800 | |
| 216 | C | QD | St. Cloud, MN | 167,900 | |
| 217 | C | B | QD | Florence, SC | 167,200 |
| 218 | S | QD | Fargo-Moorhead | 167,000 | |
| 219 | C | QD | Sunbury-Selinsgrove-Lewisburg, PA | 166,300 | |
| 220 | C | B | QD | Champaign, IL | 166,000 |
| 221 | C | QD | Winchester, VA | 165,700 | |
| 222 | C | H | QD | Las Cruces, NM | 165,400 |
| 223 | S | QD | Bangor | 164,100 | |
| 224 | C | QD | Olean, NY | 163,000 | |
| 225 | C | B | QD | Laurel-Hattiesburg, MS | 162,300 |
| 226 | C | B | QD | Alexandria, LA | 161,700 |
| 227 | C | B | QD | Ft. Walton Beach, FL | 159,400 |
| 228 | C | QD | Elmira-Corning, NY | 158,400 | |
| 229 | C | QD | La Crosse, WI | 157,600 | |
| 230 | C | QD | Redding, CA | 157,200 | |
| 231 | C | B | QD | Charlottesville, VA | 156,500 |
| 232 | C | B | QD | Lake Charles, LA | 154,200 |
| 233 | C | B | QD | Tuscaloosa, AL | 153,700 |
| 234 | C | QD | Rochester, MN | 152,900 | |
| 235 | C | BH | QD | Bryan-College Station, TX | 147,000 |
| 236 | C | B | QD | Muskegon, MI | 146,800 |
| 237 | C | QD | Joplin, MO | 144,700 | |
| 238 | C | H | QD | Twin Falls (Sun Valley), ID | 144,600 |
| 239 | C | B | QD | Panama City, FL | 142,500 |
| 240 | S | QD | Lafayette, IN | 142,100 | |
| 241 | S | QD | Bloomington | 141,600 | |
| 242 | C | QD | Marion-Carbondale (Southern IL) | 141,400 | |
| 243 | C | QD | Dubuque, IA | 141,300 | |
| 244 | C | QD | Eau Claire, WI | 137,800 | |
| 245 | C | QD | Pittsburg, KS (Southeast Kansas) | 134,200 | |
| 246 | C | H | QD | Abilene, TX | 133,600 |
| 247 | S | H | QD | Pueblo | 133,200 |
| 248 | C | QD | Columbia, MO | 132,700 | |
| 249 | C | QD | LaSalle-Peru, IL | 131,600 | |
| 250 | C | QD | Sussex, NJ | 130,800 |
| Rank | Type | DST | Qual Type | Market Name | Metro 12+ Population |
|---|---|---|---|---|---|
| 251 | C | QD | State College, PA | 130,500 | |
| 252 | S | QD | Waterloo-Cedar Falls | 129,000 | |
| 253 | C | BH | QD | Lufkin-Nacogdoches, TX | 128,800 |
| 254 | C | QD | Lima, OH | 126,600 | |
| 254 | C | QD | Parkersburg-Marietta, WV-OH | 126,600 | |
| 256 | S | QD | Wheeling | 126,000 | |
| 257 | C | B | QD | Florence-Muscle Shoals, AL | 124,100 |
| 257 | C | B | QD | Monroe, LA | 124,100 |
| 259 | C | H | QD | Grand Junction, CO | 123,000 |
| 260 | C | QD | Billings, MT | 119,900 | |
| 261 | C | QD | Kalispell-Flathead Valley, MT | 117,400 | |
| 262 | S | H | S | Hamptons-Riverhead | 116,400 |
| 263 | C | B | QD | Texarkana, TX-AR | 115,200 |
| 264 | C | B | QD | Battle Creek, MI | 114,400 |
| 265 | C | BH | QD | Wichita Falls, TX | 114,300 |
| 266 | C | H | QD | Grand Island-Kearney, NE | 112,200 |
| 267 | C | B | QD | Valdosta, GA | 109,600 |
| 268 | S | QD | Altoona | 107,800 | |
| 268 | S | QD | Montpelier-Barre-St. Johnsbury | 107,800 | |
| 270 | C | B | QD | Albany, GA | 107,600 |
| 271 | C | QD | Augusta-Waterville, ME | 105,800 | |
| 272 | C | QD | Harrisonburg, VA | 104,200 | |
| 273 | C | B | QD | Columbus-Starkville-West Point, MS | 103,300 |
| 274 | C | QD | Mankato-New Ulm-St. Peter, MN | 101,900 | |
| 275 | C | QD | Rapid City, SD | 100,800 | |
| 276 | C | QD | Williamsport, PA | 100,700 | |
| 277 | C | QD | Elkins-Buckhannon-Weston, WV | 100,000 | |
| 278 | C | H | QD | Sioux City, IA | 99,300 |
| 279 | C | QD | Watertown, NY | 99,100 | |
| 280 | C | QD | Sheboygan, WI | 98,900 | |
| 281 | C | B | QD | Lawton, OK | 91,900 |
| 282 | C | B | QD | Decatur, IL | 91,800 |
| 283 | C | QD | Ithaca, NY | 91,600 | |
| 283 | C | QD | Lewiston-Auburn, ME | 91,600 | |
| 285 | C | QD | Bismarck, ND | 90,600 | |
| 286 | C | QD | Bluefield, WV | 90,300 | |
| 287 | C | H | QD | Sebring, FL | 88,800 |
| 288 | C | QD | Cookeville, TN | 88,500 | |
| 289 | C | H | QD | San Angelo, TX | 87,600 |
| 290 | C | QD | Hot Springs, AR | 84,600 | |
| 291 | C | QD | Grand Forks, ND-MN | 83,800 | |
| 292 | C | B | QD | Jackson, TN | 81,400 |
| 293 | C | B | QD | Jonesboro, AR | 78,200 |
| 294 | C | H | QD | Cheyenne, WY | 72,900 |
| 295 | C | QD | Beckley, WV | 68,900 | |
| 296 | C | QD | Mason City, IA | 67,600 | |
| 297 | C | H | QD | Clovis, NM | 65,500 |
| 298 | C | B | QD | Brunswick, GA | 64,400 |
| 299 | C | B | QD | Meridian, MS | 63,200 |
| 300 | C | QD | Casper, WY | 61,600 |
| S | - Standard markets |
| C | - Condensed markets |
| PPM | - PPM surveyed markets |
| CM | - Continuous Measurement markets |
| S |
- Scarborough |
| S/PPM | - Scarborough/PPM |
| QD | - Qualitative Diary |
| RD | - RetailDirect |
| * | - Extracted from the DMA® geography of a Scarborough report. |
| NA | - Currently, there is no qualitative service available specifically for
this Metro as it is part of a larger Scarborough Metro, DMA or TSA. |
| SM | - Mid-Tier Scarborough |
| B |
- Black markets |
| H | - Hispanic markets |
| BH | - Black and Hispanic markets |
Based on Spring 2009 Rankings; Last updated: 4.9.09