Hispanic Diarykeeper Language Report

Based on In-Tab Diaries from the Winter 2008 Syndicated Radio Survey


Arbitron Hispanic- Controlled Metros	Total P12+ Metro Rank	Total P12+ Metro Population	Hispanic % of Population	Hispanic P12+ In-Tab	Hispanic P12+ In-Tab Classified as
Arbitron Hispanic- Controlled Metros	Total P12+ Metro Rank	Total P12+ Metro Population	Hispanic % of Population	Hispanic P12+ In-Tab	Spanish Primary*	English Primary*


Albuquerque	69	691,300	41.6%	557	15%	85%
Atlanta	8	4,267,500	9.2%	186	46%	54%
Austin	42	1,309,500	28.0%	355	37%	63%
Bakersfield	77	583,800	45.8%	582	51%	49%
Boston	10	3,874,600	7.4%	278	54%	46%
Charlotte-Gastonia-Rock Hill	25	1,886,100	6.9%	110	66%	34%
Chicago	3	7,784,400	18.1%	802	56%	44%
Colorado Springs	95	480,500	12.2%	136	18%	82%
Dallas-Ft. Worth	5	4,973,000	24.9%	830	60%	40%
Denver-Boulder	22	2,244,300	20.3%	447	38%	62%
El Paso	76	592,700	80.9%	1,303	54%	46%
Fresno	66	734,600	45.1%	777	51%	49%
Greensboro-Winston-Salem-High Point	45	1,154,400	7.3%	101	62%	38%
Hartford-New Britain-Middletown	50	1,048,200	10.5%	175	38%	62%
Kansas City	32	1,592,800	6.5%	120	44%	56%
Las Vegas	33	1,541,900	24.9%	581	58%	42%
Los Angeles	2	10,902,400	40.9%	3,085	62%	38%
Miami-Ft. Lauderdale-Hollywood	12	3,538,400	46.6%	1,931	70%	30%
Middlesex-Somerset-Union	38	1,378,800	18.0%	302	62%	38%
Milwaukee-Racine	36	1,431,300	7.3%	162	54%	46%
Monterey-Salinas-Santa Cruz	81	556,900	39.2%	571	60%	40%
Nassau-Suffolk (Long Island)	18	2,359,300	12.3%	259	34%	66%
New York	1	15,344,600	20.9%	1,900	54%	46%
Oklahoma City	48	1,091,300	7.6%	160	45%	55%
Orlando	34	1,479,900	24.0%	404	49%	51%
Phoenix	15	3,173,200	27.3%	684	58%	42%
Portland, OR	23	2,049,600	10.3%	162	65%	35%
Providence-Warwick-Pawtucket	39	1,376,500	8.1%	121	57%	43%
Raleigh-Durham	43	1,230,300	8.5%	91	71%	29%
Riverside-San Bernardino	26	1,828,500	44.2%	1,115	51%	49%
Sacramento	27	1,805,200	16.1%	448	42%	58%
Salt Lake City-Ogden-Provo	31	1,621,900	11.8%	198	52%	48%
San Antonio	30	1,626,500	50.7%	1,191	32%	68%
San Diego	17	2,515,100	27.6%	928	57%	43%
San Francisco	4	5,969,400	19.8%	1,411	57%	43%
San Jose	35	1,465,400	23.1%	671	59%	41%
Seattle-Tacoma	14	3,328,100	6.1%	253	48%	52%
Springfield, MA	86	528,500	12.8%	147	61%	39%
Tampa-St. Petersburg-Clearwater	19	2,350,000	13.3%	297	47%	53%
Tucson	61	824,400	29.8%	378	35%	65%
Washington, DC	9	4,210,000	11.7%	250	55%	45%
West Palm Beach-Boca Raton	46	1,116,400	16.5%	189	57%	43%

How to Read
The New York radio Metro ranks 1st in the U.S. among Total Persons age 12 and over.

New York has an estimated population of 15,344,600 Persons 12+.

Of those 15,344,600 Persons, 20.9% are estimated to be Hispanic.

Total Hispanic P12+ in-tab for the Winter 2008 radio survey was 1,900.

Of those 1,900 respondents, 54% were classified as Spanish Primary, and 46% were classified as English Primary. (See classification note at end of report.)

Note
Diarykeeper language classification is based on the answer to the language question asked of the household member who agrees to do the survey and about each of the other household members during the placement call:

"Thinking about the languages (you/he/she) use(s) in the home, would you say (you/he/she) speak(s)…

ONLY SPANISH in the home,
mostly Spanish but some English,
mostly English but some Spanish,
or ONLY ENGLISH in the home?"
DO NOT READ: Both Equally"

*Diarykeepers are classified as Spanish Primary if the response is "only Spanish" or "mostly Spanish."

In-tab diarykeeper's information is matched to placement information for language assignment and reporting.

Report users should note that the percentage reported for each language group applies only to the Arbitron Hispanic in-tab sample and may not reflect the language mix of the entire Hispanic population in each market.

Back to Hispanic Language Report Page