Hispanic Diarykeeper Language Report

Based on In-Tab Diaries from the Spring 2008 Syndicated Radio Survey

Arbitron Hispanic-
Controlled Metros		 Total
P12+
Metro
Rank		 Total
P12+
Metro
Population		 Hispanic
% of
Population		 Hispanic
P12+
In-Tab		 Hispanic P12+
In-Tab
Classified as
Spanish
 Primary*		 English
 Primary*
Abilene, TX 247 132,700 18.2% 144 19% 81%
Albuquerque 69 691,300 41.6% 532 17% 83%
Amarillo, TX 195 193,900 21.5% 256 29% 71%
Aspen, CO 302 57,800 18.0% 199 74% 26%
Atlanta 8 4,267,500 9.2% 195 59% 41%
Atlantic City-Cape May 141 315,700 10.8% 88 49% 51%
Austin 42 1,309,500 28.0% 403 37% 63%
Bakersfield 77 584,100 45.8% 630 56% 44%
Boise 102 458,600 9.5% 51 22% 78%
Boston 10 3,874,600 7.4% 214 46% 54%
Bridgeport 122 392,500 13.6% 103 47% 53%
Bryan-College Station, TX 243 137,300 18.6% 142 54% 46%
Charlotte-Gastonia-Rock Hill 25 1,886,100 6.9% 87 47% 53%
Cheyenne, WY 295 72,800 10.0% 115 4% 96%
Chicago 3 7,784,400 18.1% 787 58% 42%
Chico, CA 198 189,800 11.0% 96 28% 72%
Clovis, NM 298 66,300 37.0% 196 39% 61%
Colorado Springs 95 480,500 12.2% 124 25% 75%
Corpus Christi 136 321,100 56.0% 468 19% 81%
Dallas-Ft. Worth 5 4,973,000 24.9% 856 60% 40%
Danbury, CT 197 190,000 10.0% 37 32% 68%
Denver-Boulder 22 2,244,300 20.3% 426 43% 57%
El Paso 76 592,700 80.9% 1,256 61% 39%
Fayetteville (North West Arkansas) 134 331,000 12.5% 86 69% 31%
Flagstaff-Prescott, AZ 147 299,100 11.0% 109 27% 73%
Fresno 66 734,600 45.1% 735 53% 47%
Ft. Collins-Greeley, CO 123 388,200 15.2% 205 27% 73%
Ft. Myers-Naples-Marco Island 62 810,800 17.8% 112 47% 53%
Ft. Pierce-Stuart-Vero Beach 96 479,100 10.7% 85 58% 42%
Grand Junction, CO 263 117,000 10.1% 93 18% 82%
Greensboro-Winston-Salem-High Point 45 1,154,400 7.3% 57 54% 46%
Hamptons-Riverhead 262 117,700 12.1% 36 44% 56%
Hartford-New Britain-Middletown 50 1,048,200 10.5% 161 45% 55%
Kansas City 32 1,592,800 6.5% 106 37% 63%
Killeen-Temple, TX 156 275,400 17.1% 154 29% 71%
Lakeland-Winter Haven 94 485,800 13.4% 86 37% 63%
Laredo, TX 204 178,700 94.8% 1,074 62% 38%
Las Cruces, NM 223 163,000 62.3% 534 40% 60%
Las Vegas 33 1,541,900 24.9% 581 58% 42%
Los Angeles 2 10,902,400 40.9% 3,039 59% 41%
Lubbock 184 211,900 27.6% 180 27% 73%
Lufkin-Nacogdoches, TX 254 127,600 13.9% 121 55% 45%
McAllen-Brownsville-Harlingen 58 856,100 86.8% 1,248 59% 41%
Merced, CA 180 217,900 47.7% 477 52% 48%
Miami-Ft. Lauderdale-Hollywood 12 3,538,400 46.6% 2,020 67% 33%
Middlesex-Somerset-Union 38 1,378,800 18.0% 289 58% 42%
Milwaukee-Racine 36 1,431,300 7.3% 169 51% 49%
Modesto 108 427,800 36.7% 208 51% 49%
Monterey-Salinas-Santa Cruz 81 556,900 39.2% 761 64% 36%
Morristown, NJ 111 418,600 10.2% 28 46% 54%
Nassau-Suffolk (Long Island) 18 2,359,300 12.3% 302 37% 63%
New Haven 114 417,100 9.5% 76 41% 59%
New York 1 15,345,000 20.9% 1,893 56% 44%
Newburgh-Middletown, NY (Mid Hudson Valley) 139 317,600 15.3% 128 40% 60%
Odessa-Midland, TX 186 205,500 39.9% 497 44% 56%
Oklahoma City 48 1,091,300 7.6% 128 52% 48%
Orlando 34 1,479,900 24.0% 373 49% 51%
Oxnard-Ventura 117 406,600 46.3% 496 59% 41%
Palm Springs 133 332,900 47.2% 495 63% 37%
Phoenix 15 3,173,200 27.3% 679 56% 44%
Portland, OR 23 2,049,600 10.3% 210 53% 47%
Providence-Warwick-Pawtucket 39 1,376,500 8.1% 139 54% 46%
Pueblo 251 129,700 37.2% 265 7% 93%
Raleigh-Durham 43 1,230,300 8.5% 110 61% 39%
Reading, PA 129 347,000 11.6% 104 54% 46%
Reno 124 387,200 18.5% 100 54% 46%
Riverside-San Bernardino 26 1,829,200 44.2% 1,115 52% 48%
Rockford 151 296,500 10.6% 57 49% 51%
Sacramento 27 1,805,200 16.1% 449 49% 51%
Salt Lake City-Ogden-Provo 31 1,621,900 11.8% 170 46% 54%
San Angelo, TX 290 85,800 31.9% 253 37% 63%
San Antonio 30 1,626,500 50.7% 1,065 26% 74%
San Diego 17 2,515,100 27.6% 993 56% 44%
San Francisco 4 5,969,400 19.8% 1,620 55% 45%
San Jose 35 1,465,400 23.1% 703 57% 43%
San Luis Obispo, CA 172 231,300 16.6% 180 34% 66%
Santa Barbara 213 171,100 27.2% 214 59% 41%
Santa Fe, NM 238 142,700 43.1% 479 13% 87%
Santa Maria-Lompoc, CA 208 174,600 42.3% 458 59% 41%
Santa Rosa 118 405,700 20.1% 193 58% 42%
Seattle-Tacoma 14 3,328,100 6.1% 172 40% 60%
Sebring 289 87,000 15.1% 80 74% 26%
Sioux City, IA 276 101,300 12.7% 141 70% 30%
Springfield, MA 86 528,500 12.8% 126 39% 61%
Stamford-Norwalk, CT 146 301,300 13.5% 48 62% 38%
Stockton 79 561,400 34.0% 293 38% 62%
Tampa-St. Petersburg-Clearwater 19 2,350,000 13.3% 332 35% 65%
Trenton 142 313,500 11.8% 67 37% 63%
Tri-Cities, WA (Richland-Kennewick-Pasco) 196 191,500 22.1% 176 61% 39%
Tucson 61 824,400 29.8% 365 34% 66%
Twin Falls (Sun Valley), ID 236 145,700 16.0% 164 56% 44%
Tyler-Longview 145 301,400 13.0% 108 67% 33%
Victor Valley 120 394,600 30.2% 279 35% 65%
Visalia-Tulare-Hanford 100 463,900 51.2% 526 48% 52%
Waco, TX 200 189,200 19.5% 203 44% 56%
Washington, DC 9 4,210,000 11.7% 273 52% 48%
Wenatchee, WA 175 226,300 19.4% 206 63% 37%
West Palm Beach-Boca Raton 46 1,116,400 16.5% 235 53% 47%
Wichita Falls, TX 266 112,400 12.7% 100 42% 58%
Yakima, WA 201 188,100 35.9% 326 61% 39%

 

top

How to Read
The New York radio Metro ranks 1st in the U.S. among Total Persons age 12 and over.

New York has an estimated population of 15,345,000 Persons 12+.

Of those 15,345,000 Persons, 20.9% are estimated to be Hispanic.

Total Hispanic P12+ in-tab for the Spring 2008 radio survey was 1,893.

Of those 1,893 respondents, 56% were classified as Spanish Primary, and 44% were classified as English Primary. (See classification note at end of report.)

Note
Diarykeeper language classification is based on the answer to the language question asked of the household member who agrees to do the survey and about each of the other household members during the placement call:

"Thinking about the languages (you/he/she) use(s) in the home, would you say (you/he/she) speak(s)…

ONLY SPANISH in the home,
mostly Spanish but some English,
mostly English but some Spanish,
or ONLY ENGLISH in the home?"
DO NOT READ: Both Equally"

*Diarykeepers are classified as Spanish Primary if the response is "only Spanish" or "mostly Spanish."

In-tab diarykeeper's information is matched to placement information for language assignment and reporting.

Report users should note that the percentage reported for each language group applies only to the Arbitron Hispanic in-tab sample and may not reflect the language mix of the entire Hispanic population in each market.

top

 

Back to Hispanic Language Report Page