The Hispanic Diarykeeper Language Report, available only via Arbitron's Web site, provides information about the language orientation of the Hispanic in-tab sample in the quarterly Radio Market Reports (RMR) for Hispanic-controlled Metros. (Hispanic-controlled Metros have a Persons 12+ estimated population that is at least 10 percent Hispanic, or a Persons 12+ Hispanic population of at least 75,000.)
The Language Report delineates the Total Persons 12+ Metro rank and population for each qualifying market, and the Hispanic percentage of each population. The absolute "Hispanic P12+ In-Tab" and the percentages of "Hispanic P12+ In-Tab" who said they primarily speak Spanish or English are also reported.
Report users should note that the percentage reported for each language group applies only to the Arbitron Hispanic in-tab sample and may not reflect the language mix of the entire Hispanic population in each market.