Catch Up on Arbitron Initiatives
Download a replay of our recent client briefing (.mp3) as well as a PDF of the presentation. 10.14.11
Radio Today 2011 Edition
Annual report of radio listening in the U.S. reinforces the medium's reach with 93% of the 12+ population. The study also offers a detailed review of America's top formats. 9.22.11
Just for Programmers! Sharpen Your Skills With New Weekly Insights
PDs and consultants in both Diary and PPM markets will enjoy reading “Not Your Average Quarter-Hour,” a column about radio and ratings with fresh updates every week. 1.10.12
What Happens When the Spots Come On: 2011 Edition
Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks.