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Arbitron Releases Radio Today 2009 Edition at NAB Radio Show 2009 9.23.09Featured
Diary Progress Report
Cell-phone-only sampling is underway in ALL Metro markets in all 50 states. By the end of the Fall Survey, Arbitron will receive listening diaries from approximately 27,000 cell-phone-only homes.
The Summer 2009 Diary Survey achieved major advances in sample quality, including:
- Double-digit boost in 18-34 DDI sample quality metric
- Solid gains with 18-54, Black and Hispanic In-Tab
- 94% of markets in Summer survey met or surpassed the 80 DDI Benchmark
Learn more about the sample performance during the Summer Survey, including the impact of cell-phone-only sampling, at my.arbitron.com.
Diary Enhancements
Delivering the Gold Standard
When every advertising dollar counts, the industry can rely on Arbitron to deliver the gold standard in radio ratings in nearly 300 Diary markets.
Learn the compelling reasons why agencies and advertisers continue to use Arbitron radio ratings and consumer insights to guide their advertising decisions in local markets of every size.