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Diary Progress Report
Diaries from cell-phone-only homes from 151 markets have been pouring into Arbitron since the start of the Spring radio ratings survey on April 2.
Read about the impact cell-phone-only sampling has had on:
- Sample quality
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Total Radio Listening
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AQH ratings by Format.
Learn about Arbitron’s proven cell-phone-only sampling methodology and other Diary enhancements underway. Download the May 2009 presentation (PDF) or view the Webcast replay (30MB, .mov).
Diary Enhancements
Diary Sample Quality Plan
The Arbitron Diary service has many new enhancements to improve survey quality. You can download the presentation (PDF) or view the Webcast replay (20MB, .mov) from February 2009.