Custom Research: What We Do

Arbitron Custom Research provides credible, actionable consumer and media research, tailored to meet our customers’ individual business needs.

Unlike Arbitron’s syndicated ratings services, where the same data are provided to many customers, Arbitron Custom provides personalized research services to individual clients.

The same quality control and research expertise that applies to our ratings services also applies to Arbitron Custom Research. Our analysts work closely with the customer to identify the primary business challenge that our research should address and the most effective survey methodology. We ask the right questions of the right consumers, resulting in information that can be used to make key decisions with confidence.

As a client of Arbitron Custom Research, you’ll receive the actual data from your custom study, accompanied by expert analysis and client ready presentation materials. Most importantly, you’ll have a study branded with the Arbitron name, providing instant credibility.

As PPM panels are deployed in local markets, Arbitron Custom will offer new and exclusive PPM based analysis to a wide variety of clients including broadcast television, cable, retail and place-based media.

For a custom solution to your business need, call Arbitron Custom Research today. Contact Diane Williams at 212-887-1461 or e-mail her at diane.williams@arbitron.com.