What We Do

Arbitron Custom Research provides innovative media and consumer research solutions that address your specific business needs. 

We Listen to You

Our custom research analysts work closely with you to develop a research plan that applies the most effective consumer survey and audience measurement tools available.

Meeting Your Needs

Our custom research can meet your need for data that will influence ad agencies and sponsors or help you evaluate your own product. Arbitron can help answer such questions as: 

• Audience size and demographics
• Ad effectiveness
• Audience engagement
• Exposure 
• Attitude and usage
• Product awareness
• Customer satisfaction
• Compliance
• Recall

Research Tools Available to You

There are a wide range of research methods available to help you secure the information you need. Some of the custom research tools we use include:

• Telephone and Internet surveys 
• Entrance and exit polls
• Focus groups
• Video interviews
• Data fusion

Electronic Audience Measurement

In today’s mobile and digital world, electronic measurement may be the best solution for your custom research needs. Arbitron proprietary Portable People Meter™ technology can automatically track an individual’s exposure to a digital sign, a video broadcast or a sporting event.

Portable People Meter™ is a trademark of Arbitron Inc.
Last updated: 3.17.09