Custom Research for Out-of-Home

Give Your Product the Credibility It Deserves

Your success hinges on being able to demonstrate that your out-of-home or place-based product delivers effective commercial messages that are seen by consumers.

No matter who you are selling to—advertisers, ad agencies, retail stores, mall owners, sports teams or venture capitalists—they all demand accountability and want to see a return on investment (ROI).

Data to Grow Your Business

Arbitron Custom Research is uniquely qualified to provide the data that can help you sell and grow your business—including audience size and demographics, consumer awareness, ad recall and ad effectiveness, commercial verification, product awareness and usage, shopping and venue behavior.

Measuring Your On-the-Go Audience

Arbitron Custom Research applies the specialized skills and flexibility needed to deliver the consumer information you need—no matter what type of out-of-home or place-based product you have:

• Billboards
• Digital signs and digital media
• Video broadcasts
• Video games
• Aerial signage

or where it’s located:

• Shopping malls and retail stores
• Transit vehicles and taxis
• Airports and train stations
• Cinema and movie theaters
• Entertainment and sporting venues
• Bars and restaurants
• Hospitals and doctors’ offices
• Health clubs and country clubs
• Business offices and elevators
• Convention centers and hotels
• Gas stations and convenience stores

Research Personally Tailored for You

We tailor our consumer research to your product and your needs. After we gain a thorough understanding of your medium, your locations and your requirements, we deliver a research plan customized for you. 

Some of the customized research tools we can use for you include polling, intercept interviews, telephone and in-person surveys, traffic counts and data fusion.

Electronic Audience Measurement

Electronic measurement may be the best solution for your out-of-home and on-the-go audiences. Arbitron proprietary Portable People Meter™ technology can automatically track an individual’s exposure to a digital sign, a video broadcast or a sporting event.

Giving You Credibility

Your custom research from Arbitron has instant credibility. Arbitron has been measuring audiences and consumers for more than 60 years and is an industry-accepted measurement leader.

We are a member of the Digital Place-based Advertising Association (DPAA) (formerly the Out-of-Home Video Advertising Bureau (OVAB)) and adhere to the bureau’s research guidelines and standards.

Expert Analysis and Training

You’ll receive the expert data analysis and training you need to understand, communicate and use the research results to sell and promote your products. You’ll be armed with graphically appealing reports that you can easily incorporate into your own business presentations and promotional material.

Reaching Advertisers and Agencies

Arbitron understands agency planning and buying and how to use media metrics and consumer insights to influence buying decisions. We provide you with data in terms that the advertising community wants to see, including gross impression, reach and frequency, ad recall, purchase intent and sales lift.   

We will even work with you to provide access to your data through agency planning systems.

Portable People Meter™ is a trademark of Arbitron Inc.
Last updated: 3.17.09