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Carol Edwards
(410) 312-8343
carol.edwards@arbitron.com
Find out how Arbitron can provide you with the business insight you need.
Media are evolving, expanding beyond consumers’ living rooms into the workplace, retail locations, restaurants, bars and more. Media have integrated into consumers’ daily lives, nearly every hour of every day.
Television programs and events are no longer only fodder for the water cooler, they’re consumed more than once, and on multiple platforms. Videos reach across the Internet as friends share links through mobile phones, social sites, email and instant messenger.
Now, more than ever, media companies, advertisers and agencies need research that evolves with their audiences to meet the changing needs of today's advertising marketplace. It’s time to unchain media research and let it follow today’s mobile consumer.
Arbitron Cross-Platform Services focus on the consumer, whether he or she is in-home or away from home. With Arbitron’s patented Portable People Meter™ system, the person—not the device—is measured, so that media are able to give advertisers a complete picture of their audience and a comprehensive measure of advertising impressions.
By capturing an individual's exposure to media, Arbitron provides media with a deeper understanding of their networks' and stations' reach. With this enhanced knowledge, media are able to give advertisers the insight they need to make effective media buying decisions.
Research from Arbitron makes it possible for media companies to drive increased value from their many platforms and enables advertisers to connect advertising exposure to business outcomes.
The Arbitron PPM™ system uses a panel of consumers who carry a PPM device. It resembles a cell phone and continuously and automatically captures a panelist’s exposure to audio-based media, such as radio, television, online video, cinema and commercials, no matter where that exposure occurs. The PPM device is mobile, just like the consumer, allowing Arbitron to gather cross-platform media exposure in a way that no other media research company has been able to before.
Last updated: 2.17.11