Download the presentations or white papers presented by Arbitron at the 2011 and 2012 ARF Audience Measurement conferences.
Today media need to know if consumers are watching programming in home, out of home, on demand, online or on their phones—and when and how long they’re watching.
Research should evolve with consumers to meet the changing needs of today's advertising marketplace. It’s time to unchain media research and let it follow today’s mobile consumer.
Arbitron Cross-Platform Services focus on the consumer, whether he or she is in home or out of home. With Arbitron’s patented Portable People Meter™ system, the person is measured, allowing media to give advertisers a complete picture of their audience and a comprehensive measure of advertising impressions.
By capturing an individual's exposure to media, Arbitron provides media with a deeper understanding of their networks' and stations' reach.
With this enhanced knowledge, media are able to give advertisers the insights they need to make effective media buying decisions—while driving deserved value from their many platforms.
The Arbitron PPM™ system uses a panel of consumers who carry a PPM device. It resembles a cell phone and continuously and automatically captures a panelist’s exposure to audio-based media—radio, television, online video, cinema and commercials—no matter where that exposure occurs. The PPM device is mobile, just like the consumer, allowing Arbitron to gather cross-platform media exposure in a way that no other media research company has been able to before.
Learn how reach and frequency for advertising campaigns can be optimized across platforms.
Find out how Arbitron can provide you with the business insight you need.
Senior Vice President, Cross-Platform Media Measurement
Last updated: 8.2.11