Demonstrate the Value of your Extra Audience with ARB-TV

Today television is ubiquitous. Not just in home, but even away from home, it’s a part of Americans’ daily lives: through watching television at friends’ homes, out-of-town travel with hotel-night stays and even at work.

Until now, the challenge for television networks has been capturing and demonstrating that away-from-home viewing. The ARB-TV suite of services addresses this challenge in a way that no other media research company has been able to before.

Demonstrate Your Network’s Value to Advertisers

ARB-TV is a complement to traditional television ratings. Networks can clearly demonstrate the additional lift that away-from-home television viewing provides to advertising campaigns.

TV Viewing Isn’t Just at Home

Base:  Persons 12+ Who Viewed Away-From-Home Within Past 24 Hours
Source: Arbitron Away-From-Home Television Viewing Study, 2007

PPM Technology for More Comprehensive Measurement

Arbitron’s patented Portable People Meter™ measures the person, not the device, so that media are able to get the complete picture of their audience. Now, television networks can demonstrate to their advertisers the complete reach and frequency of their campaigns.

The Arbitron PPM™ system uses a panel of consumers who carry a PPM device. It resembles a cell phone and continuously and automatically captures a panelist’s exposure to audio-based media, such as radio, television, cinema and commercials, no matter where that exposure occurs.

Last updated: 4.6.10