Consumer Information Service Options

scarboroughScarborough Research provides local, regional and national qualitative information to help marketers understand, target and reach customers more effectively. Scarborough can help you:

 •   Target your multicultural marketing efforts more precisely
 •   Choose the best partner for co-branding and promotional partnerships
 •   Identify what events and sponsorship opportunities match best with your customer's interest

Scarborough information is used by advertisers, advertising agencies, media, sports teams and other marketers seeking to connect with consumers.

Scarborough at a Glance

  • Local, regional and national consumer info
  • 75 DMAs covered
  • Over 1200 measures
  • 70+ retail categories
  • 55+ consumer behavior and lifestyle questions
  • 28+ personal and household demographic questions

Information on:

  • Media usage
  • Retail shopping
  • Demographics
  • Lifestyle

More information on Scarborough:
Software
Release Dates and Market Coverage
Categories
Methodology

Other Services Available:
Retail Direct
Custom Reports