RetailDirect Category List

Release Dates & Market Coverage

Through RetailDirect^®, Arbitron delivers more than 30 major categories of consumer, media and retail behavior in your market. RetailDirect^® offers a wealth of information you can use to profile consumers by the products they buy, the stores they shop at, and the ad-supported media they use. All this information is easily accessible through any of our software products specifically designed for radio stations and ad agencies. For a complete list of available consumer categories, contact your Arbitron representative.*

Here Are Some of the Consumer Categories You Can Analyze with Arbitron's Local Market Consumer Data:

Radio

• Stations
• Time Periods
• Demographics
• County/Zip Code Geographies
• Arbitron Surveys

Television

• Local Broadcast Stations
• Dayparts
• Yesterday/Past Seven Days' Viewing
• Viewing by Program Type (e.g., Sitcoms, Sports)

Cable

• Past Seven Days' Viewing
• Multiple Dayparts
• Custom County/Zip Code Geographies
• Special Events

Newspaper

• Business, Classified
• Lifestyle
• Local Area News
• National News
• Sports
• Auto

Other Media

• Yellow Pages
• Advertising Circulars
• Direct Mail

Automotive

• Size/Type/Cost
• New/Used
• Timing of Purchase
• Routine Maintenance
• Auto Dealership Used

Demographics

• Age
• Educational Level
• Employment Status
• Reasons Not Employed
• Hours Worked
• Household Income
• Household Size
• Presence of Children by Age
• Own/Rent
• Plan to Move
• Race/Ethnic Origin
• Marital Status

Electronics, Furniture and Appliances

• Home Computer
• Cellular Phone
• Stereo/CD and TV/VCR
• Carpeting
• Large Household Appliance
• Major Furniture

Financial

• Banks Used
• Investment Services

Restaurants

• Casual Dining Restaurants
• Fast-Food Restaurants

Beverages

• Beer Consumption
• Beer Brand/Type
• Soft Drink Consumption
• Soft Drink Brand/Type

Occupation

• Blue-Collar
• Craft/Repair
• Farming/Forestry/Fishing
• Operator/Labor/Transportation
• Service Work
• Technical/Sales/Administration
• White-Collar

Health Care

• Preferred Hospital
• Medical Centers
• Pharmacy Name
• Travel
• Business
• Personal
• Number of Trips

Retail Stores

• Appliance
• Furniture
• Audio-Video
• Grocery
• Department Stores
• Shopping Malls
• Jewelry

Lifestyles

• Boating/Watersports
• Camping/Fishing/Hunting
• Golf/Tennis/Skiing/Bowling
• Gardening
• Attend Professional Sporting Events
• Amusement Parks
• Concerts
• Nightclubs
• Vacations

* Not all categories are available in all markets.