Arbitron: Qualitap

QUALITAP^SM

Works with:

Scarborough data
RetailDirect data

Qualitap Support

For assistance using Qualitap, call 1- 800-543-7300. Help is available 24 hours a day, seven days a week.

With access to local, regional and national consumer data, QUALITAP^SM helps you uncover the lifestyle, shopping and media habits of specific demographic and geographic groups. You can analyze consumer data along with radio, TV, cable, print or outdoor. QUALITAP's capabilities help you clearly and powerfully paint your research picture. You can also print great-looking graphs for profiles, crosstabs and ranker reports.

Features

Crosstabs
Quick and Easy Instant Consumer Profiles - draws on demographics, lifestyle behavior, media habits and geography and takes two clicks to create
Consumer Behavior Analysis - accessible by either county or zip code
Multimarket Aggregation - helps you understand local market strengths compared to regional or national trends and usage
Zip Code and County Mapping
Multimedia Qualitative Scheduler-provides combined reach