Qualitative Diary Category List

Release Dates & Market Coverage

Through the Qualitative Diary Service, Arbitron delivers key categories of consumer, media and retail behavior in your market. The Qualitative Diary Service offers a wealth of information you can use to profile consumers by the products they buy, the stores they shop at, and the ad-supported media they use. All this information is easily accessible through any of our software products specifically designed for radio stations and ad agencies (or your third-party processor). For a complete list of available consumer categories, contact your Arbitron representative.

For Fall 2001, Arbitron has added and enhanced qualitative categories available in the Qualitative Diary Service. The new and enhanced categories are noted in red in the following list.

Here Are Some of the Consumer Categories You Can Analyze with Arbitron's Local Market Consumer Data:

Appliances

• Plan to Buy Large Appliance in Next 12 Months

Audio/Video/Electronics

• Own/Plan to Buy Home Computer in Next 12 Months
• Time spent on the Internet
• Plan to Buy Stereo Equipment/CD Player in Next 12 Months
• Plan to Buy Television/VCR in Next 12 Months

Automobile

New & Used

• Type of Next Purchase/Lease
  • Car
  • Sport/Utility Vehicle
  • Pickup Truck
  • Van/Minivan
• Cost of Next Purchase/Lease
  • Under $10,000
  • $10,000-14,999
  • 15,000-19,999
  • $20,000- 29,999
  • $30,000 or more
  • $20,000 or more
  • $15,000 or more
  • $10,000 or more
• Plan to Purchase/Lease 2 Years
• Do Not Plan to Purchase in 2 Years
• Type of Next Used Purchase/Lease
  • Car
  • Sport/Utility Vehicle
  • Pickup Truck
  • Van/Minivan
• Cost of Next Used Purchase/Lease
  • Under $10,000
  • $10,000-14,999
  • 15,000-19,999
  • $20,000- 29,999
  • $30,000 or more
  • $20,000 or more
  • $15,000 or more
  • $10,000 or more
• Shopped at Auto Parts Store in Past 30 Days

Banking Services Used

• ATM/Cash Card
• Checking Account
• Credit Card
• Savings Account

Beer

• Any Glasses of Beer in Past 7 Days

Cable

• Cable Stations Viewed in Past 7 Days (6 new cable networks)
• Have Cable
• Have Satellite Dish

Demographics

Personal

• Age/Sex
• Education
• Employment Status
• Employed Full or Part Time
• Race/Ethnic

Household

• Household Income
• Household Size
• Number of Children Under 12
• Number of Persons 12 and Older

Department Stores

• Shopped at Clothing Store in Past 30 Days
• Shopped at Department Store in Past 30 Days
• Shopped at Discount Store in Past 30 Days

Furniture

• Plan to Buy Furniture in Next 12 Months
• Plan to Buy Mattress in Next 12 Months

Geographic Area

• In-Tab by County

Grocery Spending in Past 7 Days

Hardware/Home Improvement/Garden

• Plan to Buy Carpet/Flooring in Next 12 Months
• Shopped at Hardware/Home Improvement Center in Past 30 Days
• Shopped at Lawn/Garden Center in Past 30 Days

Health Care

• Shopped at Drugstore/Pharmacy in Past 30 Days

Newspaper

• Read Weekday Section in Past 7 Days
• Weekday and Sunday Section Readership (previous weekday only)
  • Automotive
  • Business
  • Classifed
  • Lifestyle/Entertainment
  • Local News
  • Main News
  • Sports
• Sunday Readership
• Weekday Readership in Past 7 Days

Outdoor

• Miles Traveled in a vehicle (past 7 days)
• Daily Commute Time

Radio

• Mon-Sun 6AM-MID

Residence Status

• Own or Rent Home

Restaurants

• Number of Quick-Service Visits in the Past 7 Days

Shopping Malls

• Shopped at Shopping Mall in Past 30 Days

Soft Drinks

• Any Cola
• Diet Cola
• Noncola
• Regular Cola

Sports/Leisure

• Concerts in Past 12 Months
• Nightclub/Bar/Cocktail Lounge in Past 12 Months
• Shopped at Sporting Goods Store in Past 30 Days

Television News Viewership

• Viewed local TV New past seven days
• Number of days viewed by daypart