PRIME NexT Software for Marketers
Get the most for your investment in Scarborough consumer information with PRIME
NExT data analysis software. PRIME NExT enables you to easily create consumer
profiles, crosstabs, media rankers, reach and frequency reports and more. Easily
export reports for use with your favorite presentation and spreadsheet software.
PRIME NexT allows you to:
- Share report specification easily - Share report specifications between
different reports easily
- Run reports faster - Standardized report setups allows you to learn
the steps just once to run any report
- See changes instantly - See results update instantly as you change
your report criteria
- Exchange files easily - Export reports for use with you favorite
presentation and spreadsheet software
- Access all your data with one application - Works with all Scarborough
databases including Local Market, Multi-Market, and Internet databases
- Use it from almost anywhere - Run PRIME NexT from your computer,
a local network or Intranet or even from the Internet
- Create presentation-ready graphics easily - Optional feature that
allows you to create report "snapshots" for presentations
Features
- Multi-media Optimization - State-of-the-industry analysis capability
- Search Capability - Easily find data categories within the Scarborough
study
- Enhanced Custom Dayparts - Define network dayparts in the multi-market
database for national applications in addition to custom local dayparts in
single markets
- Full Factoring Capability - Use factoring on any data and in any
report type
- Connectivity with External Analysis Systems - Interfaces with SAS
and SPSS systems