PRIME NexT Software for Marketers

Get the most for your investment in Scarborough consumer information with PRIME NExT data analysis software. PRIME NExT enables you to easily create consumer profiles, crosstabs, media rankers, reach and frequency reports and more. Easily export reports for use with your favorite presentation and spreadsheet software. PRIME NexT allows you to:

• Share report specification easily - Share report specifications between different reports easily
• Run reports faster - Standardized report setups allows you to learn the steps just once to run any report
• See changes instantly - See results update instantly as you change your report criteria
• Exchange files easily - Export reports for use with you favorite presentation and spreadsheet software
• Access all your data with one application - Works with all Scarborough databases including Local Market, Multi-Market, and Internet databases
• Use it from almost anywhere - Run PRIME NexT from your computer, a local network or Intranet or even from the Internet
• Create presentation-ready graphics easily - Optional feature that allows you to create report "snapshots" for presentations
  

Features

• Multi-media Optimization - State-of-the-industry analysis capability
• Search Capability - Easily find data categories within the Scarborough study
• Enhanced Custom Dayparts - Define network dayparts in the multi-market database for national applications in addition to custom local dayparts in single markets
• Full Factoring Capability - Use factoring on any data and in any report type
• Connectivity with External Analysis Systems - Interfaces with SAS and SPSS systems