Televison and Cable Planning and Buying Software

SmartPlus

SmartPlus® simplifies your media buying. This robust buying and planning tool is an easy-to-use multimedia application that gives you powerful analytic and reporting tools and outputs pre- and post-buy reports in formats that are ready for e-mailing or posting to your Web site. SmartPlus also includes a long list of convenient features that save you time and let you focus on getting the best campaign for your client.

Complete list of SmartPlus features

The perfect companion to SmartPlus, SmartReportsSM assembles broadcast and print into easily customizable reports that you create and design.

Data used in system:
Nielsen, Arbitron, Eastlan, NCC Spotcable Avails and Sysfile, Scarborough Local Market Consumer, Electronic invoices from spotdata.com, spotcable.com, Marketron and eMediaTrade.net

TVScan

TVScan® allows you to run demo, trending and ranking reports for television viewing data and plan, schedule and post television advertising.

See what you can do with TVScandownload a brochure now.

Data used in system:
Scarborough, Scarborough USA+, Scarborough Hispanic, RetailDirect®, Qualitative Diary, Media Audit, Simmons, PRIZM®, Nielsen

Arbitron Analyzer

Arbitron Analyzer helps you determine the nearest Arbitron Radio and Nielsen TV market for any location in the country. Just enter a list of city names, counties or zip codes, and Arbitron Analyzer will produce a list of markets that can be viewed on your screen, printed or exported to Excel. Information is available for Metro, DMA, TSA and counties.

Want more info? Contact your account manager now!

RetailDirect® and SmartPlus® are marks of Arbitron Inc.
TVScan® is a registered mark of Tapscan Inc., used under license.
Market Analysis™ is a trademark of Marketron International Inc.,used under license.
PRIZM® is is a registered trademark of Claritas, Inc.
Last updated: 4.14.10