SmartPlus

SmartPlus® simplifies your media buying. This robust buying and planning tool is an easy-to-use multimedia application that gives you powerful analytic and reporting tools and outputs pre- and post-buy reports in formats that are ready for e-mailing or posting to your Web site. SmartPlus also includes a long list of convenient features that save you time and let you focus on getting the best campaign for your client.

What’s new in SmartPlus 9.6

Complete list of SmartPlus features

Hardware and software requirements

The perfect companion to SmartPlus, SmartReports^SM assembles broadcast and print into easily customizable reports that you create and design.

Data used in system:
Nielsen, Arbitron, Eastlan, NCC Spotcable Avails and Sysfile, Scarborough Local Market Consumer, Electronic invoices from spotdata.com, spotcable.com, Marketron and eMediaTrade.net

TAPSCAN

TAPSCAN™ helps you find the best stations for your radio buy with detailed research, scheduling and reporting options.

See what you can do with TAPSCAN—download a brochure now.

Data used in system:
Arbitron Respondent-Level Radio Data, Arbitron Summary Radio Data, Arbitron Black Radio Data, Arbitron Hispanic Radio Data, Eastlan Radio Data

Media Professional

Media ProfessionalSM is a buying and planning application that gives you access to Arbitron respondent-level radio ratings data and to listening date for otherwise non-reported stations. With Media Professional, you can more accurately define your geography target, highlight market trends and identify potential business opportunities.

Data used in system:
Arbitron Respondent-Level Radio, Scarborough Local Market, RetailDirect®, Qualitative Diary

Media Professional Plus

Media Professional PlusSM enables you to buy and plan for radio without the restrictions of standard radio Metros. Create custom trade areas across multiple markets, using radio Metros, DMA®s and/or counties. Sort, analyze and research more than 13,000 stations based on formats, group owners and customized geographic areas.

See what you can do with Media Professional Plus—download a brochure now.

Data used in system:
Arbitron National Regional Database

Custom Coverage

Custom CoverageSM helps you analyze, plan and buy radio listening at both the county level and outside of standard Arbitron Metros.

Read more about the County Coverage and TAPSCAN Custom Coverage advantage.

Data used in system:
Arbitron County Coverage

Zipcode Analyzer

Zipcode Analyzer™ helps you determine the nearest Arbitron Radio and Nielsen TV market for any location in the country. Just enter a list of city names, counties or zip codes, and Zipcode Analyzer will produce a list of markets that can be viewed on your screen, printed or exported to Excel. Information is available for Metro, DMA, TSA and counties.

Arbitron Media Management Series

Arbitron Media Management Series is a collection of printed materials and online resources that can help agencies and advertisers plan and buy radio. Series materials include:

• Metro Market Guide, a detailed profile of every Arbitron market, published annually each winter. Market profiles include maps, socioeconomic census data, lifestyle information and retail sales figures for every Arbitron market.
  
  
• Radio County and City Directory, an annual reference guide published each fall that includes the radio Metro, TSA, and television DMA for every county in the U.S. and every city in the continental U.S. with a population over 2,500.
  
  
• Radio Metro Population Estimates provide a summary of population estimates (by ethnicity, age and sex) for Arbitron radio Metro survey areas and TV DMA markets.

Want more info? Contact your account manager now!

Custom CoverageSM, Media ProfessionalSM, Media Professional PlusSM, RetailDirect® and SmartPlus® are marks of Arbitron Inc.
TAPSCAN™ is a mark of TAPSCAN Inc., used under license.
DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.
Last updated: 11.3.08