Qualitative Planning and Buying Software

Qualitative PLANNING AND BUYING SOFTWARE

SmartPlus®

SmartPlus® simplifies your media buying. SmartPlus is an easy-to-use multimedia application that gives you powerful analytic and reporting tools and outputs pre- and post-buy reports in formats that are ready for e-mailing or posting to your Web site. SmartPlus also includes a long list of convenient features that save you time and let you focus on getting the best campaign for your client.

Check out our online demo and experience what SmartPlus can do for you.

Download our brochure to see a more complete list of SmartPlus features.

SmartPlus and Consumer Insights: A guide to QUALITAP’s integration with SmartPlus—Access the power of RetailDirect® and Scarborough Research.

The perfect companion to SmartPlus, SmartReportsSM assembles broadcast and print into easily customizable reports that you create and design.

Data used in system:
Nielsen, Arbitron, Eastlan, NCC Spotcable Avails and Sysfile, Scarborough Local Market Consumer, Electronic invoices from spotdata.com, spotcable.com, Marketron and eMediaTrade.net

QUALITAPSM

QUALITAPSM helps you uncover the lifestyles and media habits of specific demographic and geographic groups. Profile your client's customers (or the competition's customers) using maps, graphs and easy-to-use "instant" reports.

See what you can do with QUALITAP—download a brochure now.

SmartPlus and Consumer Insights: A guide to QUALITAP’s integration with SmartPlus—Access the power of RetailDirect® and Scarborough Research.

Data used in system:
Scarborough Local Market Consumer, Scarborough USA+ National, Scarborough Hispanic Consumer, RetailDirect, Qualitative Diary, Media Audit

PRIME NExT

PRIME NExT taps into Scarborough data to enable you to create consumer profiles, crosstabs, media rankers, reach and frequency reports and more. Easily export reports for use with your favorite presentation and spreadsheet software.