Multimedia PLANNING AND BUYING SOFTWARE
SmartPlus® simplifies your media buying. This robust buying and planning tool is an easy-to-use multimedia application that gives you powerful analytic and reporting tools and outputs pre- and post-buy reports in formats that are ready for e-mailing or posting to your Web site. SmartPlus also includes a long list of convenient features that save you time and let you focus on getting the best campaign for your client.
Complete list of SmartPlus features
Hardware and software requirements
The perfect companion to SmartPlus, SmartReportsSM assembles broadcast and print into easily customizable reports that you create and design.
Data used in system:
Nielsen, Arbitron, Eastlan, NCC Spotcable Avails and Sysfile, Scarborough Local Market Consumer, Electronic invoices from spotdata.com, spotcable.com, Marketron and eMediaTrade.net
QUALITAPSM helps you uncover the lifestyles and media habits of specific demographic and geographic groups. Profile your client's customers (or the competition's customers) using maps, graphs and easy-to-use "instant" reports.
See what you can do with QUALITAP—download a brochure now.
Data used in system:
Scarborough Local Market Consumer, Scarborough USA+ National, Scarborough Hispanic
Consumer, RetailDirect®, Qualitative Diary, Media Audit
MEDIAMASTERSM is a mixed-media campaign reporting tool that helps you see the impact of an entire campaign. Examine radio, television, print, cable and outdoor media buys in a single report, all with the same base of comparison. You can even import TVSCAN® and TAPSCAN™ schedules directly into MEDIAMASTER.
The ReportMaster feature inside MEDIAMASTER simplifies media buy analysis (by market, client, campaign, product, flight dates and more), giving you easy-to-create and -view reports. The PlanMaster management reporting tool allows you to assemble your multimedia, multimarket plan, complete with market-level reach and frequency estimates, when you input GRPs, budget and percent-by-goal daypart.
See what you can do with MEDIAMASTER—download a brochure now.
Data used in system:
(No subscription necessary) Audit Bureau of Circulations, Scarborough Readership
Estimates, Market-Level Nielsen, Market-Level Arbitron
Want more info? Contact your account manager now!
MEDIAMASTERSM, QUALITAPSM RetailDirect® and SmartPlus® are marks of Arbitron Inc.
TAPSCAN™ and TVSCAN® are marks of TAPSCAN Inc., used under license.
Last updated: 10.31.08