Media Buying Software


SmartPlus® simplifies your media buying. This robust buying and planning tool is an easy-to-use multimedia application that gives you powerful analytic and reporting tools and outputs pre- and post-buy reports in formats that are ready for e-mailing or posting to your Web site. SmartPlus also includes a long list of convenient features that save you time and let you focus on getting the best campaign for your client.

Complete list of SmartPlus features

The perfect companion to SmartPlus, SmartReportsSM assembles broadcast and print into easily customizable reports that you create and design.

Data used in system:
Nielsen, Arbitron, Eastlan, NCC Spotcable Avails and Sysfile, Scarborough Local Market Consumer, Electronic invoices from,, Marketron and


Tapscan™ Radio helps you find the best stations for your radio buy with detailed research, scheduling and reporting options.

See what you can do with Tapscandownload a brochure now.

Data used in system:
Arbitron Respondent-Level Radio Data, Arbitron Summary Radio Data, Arbitron Black Radio Data, Arbitron Hispanic Radio Data, Eastlan Radio Data


TVSCAN® allows you to run demo, trending and ranking reports for television viewing data and plan, schedule and post television advertising.

See what you can do with TVSCANdownload a brochure now.

Data used in system:
Scarborough, Scarborough USA+, Scarborough Hispanic, RetailDirect®, Qualitative Diary, Media Audit, Simmons, PRIZM®, Nielsen


MediaMasterSM is a mixed-media campaign reporting tool that helps you see the impact of an entire campaign. Examine radio, television, print, cable and outdoor media buys in a single report, all with the same base of comparison. You can even import TVSCAN and Tapscan schedules directly into MediaMaster.

The ReportMaster feature inside MediaMaster simplifies media buy analysis (by market, client, campaign, product, flight dates and more), giving you easy-to-create and -view reports. The PlanMaster management reporting tool allows you to assemble your multimedia, multimarket plan, complete with market-level reach and frequency estimates, when you input GRPs, budget and percent-by-goal daypart.

See what you can do with MediaMasterdownload a brochure now.

Data used in system:
Scarborough Local Market Consumer, RetailDirect, Qualitative Diary


PrintPlus™ simplifies print buying and lets you do more work in less time. Automate ordering with publication groups, automatically calculate material and space closing dates, track cumulative column inches by publication and campaign, design custom insertion orders—you can even e-mail orders in a secure PDF format. Create reports for internal campaign management and client presentation, and store your preferences for repeated use. PrintPlus even connects directly to you billing database and allows file transfer to all popular agency accounting systems.

Download the PrintPlus brochure.

The perfect companion to PrintPlus, SmartReports assembles broadcast and print into easily customizable reports that you create and design.

Want more info? Contact your account manager now!


MediaMasterSM, PrintPlus™, RetailDirect® and SmartPlus® are marks of Arbitron Inc.
Tapscan™ and TVSCAN® are marks used under license.
PRIZM® is is a trademark of Claritas, Inc.
Last updated: 4.14.10