Scarborough Research measures more than 2,000 major categories and brands detailingof consumer, media and retail behavior in your market. Scarborough offers a wealth of information you can use to profile consumers by the products they buy, the stores they shop at, and the ad-supported media they use. For a complete list of available consumer categories, contact your Arbitron representative.
Here Are Some of the Consumer Categories You Can Analyze with Scarborough Data:
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