Audience estimates provided by RADAR (Radio's All Dimension Audience Research) provide agencies and advertisers a way to evaluate audience size and composition to network radio. RADAR is a national radio ratings service that measures audiences to radio commercials aired on 58 radio networks. It provides the standard measurement currency for selling and buying network radio.
Subscribers receive estimates on:
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Understand not only who is listening to a network or a specific program across the country, but also on a market-by-market basis with Arbitron’s Radio Nationwide service. It is a comprehensive and flexible database that enables advertisers to monitor market trends more efficiently, target advertising plans more effectively and negotiate better buys.
Drawing on a sample size of more than 400,000 respondents, Nationwide shows clients who is listening to various network radio stations and syndicated radio programming. DMA® average quarter-hour persons and ratings are provided for each radio network included in the report. Standard demographic age breaks are available for Persons, Teens, Men and Women.
For more than 20 years, Arbitron's Nationwide has allowed advertisers and agencies to evaluate who is tuning to national radio networks and syndicated programs. The audience estimates are broken out for the total U.S. as well as by the top 25, 50, 75 and 100 DMAs. National versus local market comparisons can also be developed with this single-source database.
The National Regional Database (NRD) has revolutionized the way that national and regional advertisers look at radio. The NRD makes it possible for advertisers to see listening from the perspective that is most meaningful to them—their own marketing area.
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Last updated: 10.31.08