Local Radio Ratings

Arbitron measures more than 300 markets with its electronic system, the Portable People Meter™ (PPM™) or the Diary.

Respondent-Level Data

Be on the same page as your radio station representatives by using Arbitron Respondent-Level Data (RLD). This richer data set allows you to improve your results by simplifying the buy/sell process and allowing you to build a buy, customizing ratings based on the qualities of your target audience, such as household income, employment status, presence of children in the household, county, language usage and much more.

You can:

• Analyze and select the stations best suited for your buy by format, demo, daypart, gender, socioeconomic factors, ethnicity, geography and composition.
• Break out a particular geography all the way down to the zip code level, and create custom geographies without local market boundaries .
• Gain access to more than 130 markets of Black data and 100 markets of Hispanic data.
• Create your own custom dayparts.
• Go beyond the ratings with socioeconomic information.

Learn more about Respondent-Level Data (PDF)

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Summary-Level Data

Plan and buy radio with this data set that allows you to evaluate radio listening for markets across the United States.

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Arbitron County Coverage

Need to expand your reach beyond the traditional Arbitron Metros? This once-a-year report allows you to look at radio listening by county and tie your marketing campaigns directly to the areas where your key consumers live. Learn more about County Coverage

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Last updated: 10.31.08