OUTDOOR QUALITATIVE INFO

For large markets…

Scarborough Consumer Data Research

Scarborough Consumer Research provides information in 81 local markets on consumer demographics, lifestyles, media habits, out-of-home advertising exposure/commute patterns and retail shopping behaviors, spanning more than 2,000 categories.

See Scarborough Categories: Check out the more than 300 categories and brands measured by Scarborough.

See Scarborough Markets: See a list of 81 markets measured by Scarborough.

Download the Scarborough brochure.

This data set can be accessed with:
QUALITAPSM, Media ProfessionalSM, PRIME NExT, MEDIAMASTERSM

For medium-sized markets…

RetailDirect®

RetailDirect® delivers more than 30 major categories of consumer, media, retail behavior and out-of-home advertising exposure/commute patterns in 24 medium-sized markets. RetailDirect allows you to profile consumers by the products they buy, the stores they shop at, and the ad-supported media they use.

See RetailDirect Categories: See the more than 30 major categories covered by RetailDirect.

RetailDirect Markets: See a list of the 24 markets measured by RetailDirect.

Download the RetailDirect brochure.

This data set can be accessed with:
QUALITAPSM, Media ProfessionalSM

For small markets…

The Qualitative Diary Service

The Qualitative Diary Service delivers key categories of consumer, media, retail behavior and out-of-home advertising exposure/commute patterns in 168 smaller markets. The Qualitative Diary Service allows you to profile consumers by the products they buy, the stores they shop at, and the ad-supported media they use.

Qualitative Diary Categories: See the wealth of consumer information included in the Qualitative Diary Service.

Qualitative Diary Markets: See a list of the 168 markets measured by the Qualitative Diary service.

Download the Qualitative Diary brochure.

This data set can be accessed with:
QUALITAPSM, Media ProfessionalSM

Want more info? Contact your account manager now!

MEDIAMASTERSM, Media ProfessionalSM, QUALITAPSM and RetailDirect®are marks of Arbitron Inc.