Qualitative Consumer Data Services for Advertising Agencies: Ciudad Hispana de Scarborough

Ciudad Hispana de Scarborough
Hispanic City of Scarborough

A suite of Hispanic market research services, Ciudad Hispana de Scarborough enables you to develop strategies that lead to success with this unique population segment. Scarborough's unprecedented Hispanic Sample—more than 35,000 Hispanic respondents—enables a precise and deep analysis of consumer behavior.

What do the keys to the city hold?

The Scarborough Local Market Hispanic Studies

Individual studies in nine Top-Tier Markets that have added Hispanic sample let you keep your finger on the pulse of the local Hispanic consumer.

Discover custom findings available in Chicago, Dallas, Fresno, Houston, New York, Phoenix, Sacramento, San Antonio and San Francisco
Analyze Hispanics in key, densely Hispanic-populated local markets
Empower marketing, research and sales professionals to perform detailed analyses on the patterns of Hispanic consumers in the local markets where they live

Scarborough data on Hispanics in other traditionally Hispanic markets, such as Miami and Los Angeles, can be found in Scarborough local market syndicated studies.

The Scarborough Hispanic Multi-Market Study

One study that brings together information from 32 Top-Tier Local Markets that have a high incidence of Hispanics. The Hispanic Multi-Market Study also includes Hispanic respondents from Scarborough’s Local Market Hispanic studies.

Represents 77% of the Hispanic population
Includes 32,000 adult respondents

This robust Hispanic sample provides significant drill-down analytical capabilities, allowing you to draw deep insights.

Download the Hispanic American consumer brochure.

This data set can be accessed with:
QUALITAPSM, PRIME NExT

Want more info? Contact your account manager now!

QUALITAPSM is a mark of Arbitron Inc.