Hispanic City of Scarborough
Ciudad Hispana de Scarborough, translated the “Hispanic City of Scarborough,” is a suite of Hispanic consumer research services that bring you insights into this unique marketplace. The suite enables marketers to develop strategies that lead to more targeted promotions, co-branding and sponsorship opportunities and more informed decisions about the buying and selling of advertising.
Scarborough’s unprecedented Hispanic sample—35,000 Hispanics—enables a more precise analysis of Hispanic consumers. We go to great lengths to ensure the most robust Hispanic sample possible, including using bilingual interviewers and questionnaires.
Individual studies in select Top-Tier Markets, these databases have additional Hispanic sample enabling you to keep your finger on the pulse of the local Hispanic consumer.
The Hispanic Multi-Market Study offers media and marketers a tool to examine this significant consumer group across 34 of the most concentrated Hispanic DMAs. With a sample size of nearly 34,000 Hispanic respondents, subscribers have the ability to easily perform in-depth analyses and comparisons across local markets, brands, media outlets, and retailers. Users can explore consumer behavior in important Hispanic marketing categories such as finance (including banking and insurance), beverage, automotive, telecommunications, media, and retail shopping.
Download the Hispanic American consumer brochure.
This data set can be accessed with:
QUALITAPSM, PRIME NExT
Want more info? Contact your account manager now!
QUALITAPSM is a mark of Arbitron Inc.